Mary Gui, founder of Sock Candy, pitches her unique fashion sock brand on Shark Tank. Known for whimsical prints and bold colors, Sock Candy offers a fresh take on statement accessories.

Introduction to Sock Candy

Mary launched Sock Candy in 2020 as a direct-to-consumer brand, focusing on sheer socks with intricate patterns. She bootstrapped the business, handling design, marketing, and operations herself.

The Founding Story

Sock Candy features one-of-a-kind, funky yet elegant socks with bold colors and quirky combinations. Their signature sheer socks offer unprecedented detail on sheer fabric.

Unique Fashion Socks

Mary seeks $150,000 for 5% equity but ultimately secures a deal with Barbara Corcoran for $150,000 at 10% equity. She highlights the brand's growth and unique designs, which have gained attention from fashion outlets like Vogue and Allure.

Seeking Investment

By 2024, Sock Candy reached nearly $1 million in sales. The brand has collaborated with celebrities like Katy Perry and Chrissy Teigen and is sold in select Urban Outfitters stores and on Macys.com.

Achievements

Mary partners with Barbara Corcoran for $150,000 at 10% equity. This deal will help expand Sock Candy's distribution channels and enhance its brand presence.

The Deal with Barbara Corcoran

Sock Candy offers a range of styles, including the Shark Tank Bundle featuring five bestselling pairs for $78. Individual pairs are priced at $18.

Explore Sock Candy

With its unique designs and growing presence in the fashion world, Sock Candy is poised to continue its success. Will this Shark Tank deal propel it further?

The Future of Fashion Socks