CharCharms Shark Tank Update (Season 16)

While studying at home, Charlotte Trecartin got the idea to start a water bottle accessories business after looking at her bottle. That’s how CharCharms was born. Initially, she launched charms and stick-on hooks, but to boost marketing, she hired a TikTok coach.

Under her brand, she now sells more products like straw toppers, tumbler straws, bottle boots, and bottle pouches. Her brand’s best-selling product is the Stick-On Hooks, priced at $12.99, while the Straw Topper costs $11.99.

Charlotte appeared on Shark Tank Season 16, seeking a $300,000 investment for 10% equity in her company. However, she declined offers from Daymond John and Kevin O’Leary, as she didn’t find them worth accepting.

Water Bottle Accessories

• accessories for stanley cup
• drawstring ring for the tumbler
• silicone straw covers

Check Price on Amazon

Who Is The Founder Of CharCharms?

Charlotte Trecartin is the Founder and CEO of CharCharms. After completing her bachelor’s degree at the University of Illinois Urbana-Champaign, she worked for a few months in the marketing departments of companies like NeuEve and TegoTech. This marketing experience helped her to grow business successfully.

How Was The Shark Tank Pitch Of CharCharms?

After appearing on Shark Tank, Charlotte Trecartin asked for $300,000 in exchange for 10% equity, valuing her company at $3 million.

She demonstrated her water bottle accessories and faced skepticism from Kevin O’Leary, who questioned how her product was different from existing ones. Charlotte explained that she launched CharCharms with charms and stick-on hooks, which did not exist in the market at that time.

To grow her brand, she hired a TikTok coach, which helped her amass 80,000+ followers, millions of likes and views, and boosted her social media presence. She shared her impressive sales numbers:

• 2022: $80,000
• 2023: $250,000
• 2024 (so far): $6 million (with a projected $10 million by year-end)

The majority of her sales come from retail stores like DICK’S Sporting Goods and Target. She manufactures products for $1 to $2 per unit, wholesales them for $5 – $5.40, and retails them for $11.99, ensuring good margins and high profits.

Despite her success, Charlotte emphasized that she needed a Shark’s guidance to scale CharCharms into a billion-dollar accessories brand.

Impressed by the strong sales figures, Kevin O’Leary offered $300,000 for 25% equity, while Daymond John made a more competitive offer of $300,000 for 20% equity.

However, Kendra Scott and Lori Greiner decided not to invest.

Mark Cuban criticized Kevin and Daymond’s offers, calling them “insane” and stating that he was not the right partner for Charlotte’s business, so he was out.

Charlotte felt that diluting 25%-20% equity was too much, so she countered with 12.5% equity. However, since the Sharks weren’t willing to be flexible, the deal didn’t go through.

CharCharms Shark Tank Update

This episode was very positive for CharCharms, the water bottle accessories business, and we saw growth in the company’s sales. When we tried to gather opinions about the product on social media, conversations on Reddit revealed that most buyers are women.

As of February 2025, the company’s products are available at nationwide retail stores like Dick’s Sporting Goods, Target, and Academy Sports & Outdoors. Charlotte has also launched additional products, such as bag charms, wall hooks, and lip gloss holder charms.

We are currently following this accessories business for more updates.

What Is CharCharms Net Worth?

According to entrepreneur Charlotte, CharCharms is a billion-dollar worth accessories business, and she expected to make $10 million in sales in 2024. Compared to 2023, the company has seen a growth of up to 3900%. Based on the sales and growth, CharCharms’ estimated net worth is $2.9 million.