Magic Dates is a snack startup based in Los Angeles, California, that creates snacks from walnuts, coconut, and other natural ingredients. The recipe is a representation of Arab culture and Middle Eastern fruits, with the product often referred to as a “Mixer of Dates + Walnuts.” The brand was started in September 2016.
Known for its “happy and satisfying snacks,” Magic Dates offers a nutrient-dense treat made from whole, natural ingredients, without any vilifying sugars. The company uses 100% dark chocolate and emphasizes the health benefits of its snacks, such as being plant-based, paleo, dairy-free, and gluten-free.
Dates are the key ingredient in Magic Dates, known for being high in phytonutrients, antioxidants, and fiber. They are beneficial for the gut and brain, providing vitamins and prebiotic fiber while having a low glycemic index of 42. The product stands out for its natural sweetness and satisfying taste, without the use of sugar, stevia, or sugar alcohols.
| Company Name | Magic Dates |
| Founder | Diana Jarrar |
| Product | delicious snacks that are good-for-you; with NO added sugar. |
| Asked For | $150,000 For 10% Equity |
| Final Deal | $150,000 For 33.3% Equity |
| Shark | Kevin |
| Episode (Shark Tank USA) | Season 13 Episode 17 |
| Business Status | In Business |
| Net Worth | $450K *Approx |
Who Is The Founder Of Magic Dates?
The founder of Magic Dates is Diana Jarrar, who grew up in Damascus, Syria. Her mother is Syrian, and her father is from Palestine. Diana has always had a strong connection to food, helping her mother in the kitchen and following traditional food practices.
Diana developed the Magic Dates recipe by combining her love for healthy food with her cultural heritage, transforming the wrinkly, sweet fruit into a walnut-based snack.
Diana immigrated to Canada at the age of 11 and later moved to Los Angeles at 19. She holds a Bachelor of Science degree in Marketing from California State University, Northridge. Prior to starting Magic Dates, Diana worked with several American marketing agencies for many years.
Did Magic Dates Get a Deal on Shark Tank?
Before appearing on Shark Tank, Magic Dates had already listed its products in several offline stores in Los Angeles and received positive feedback from customers who enjoyed the taste and quality of the snacks.
Diana appeared on Shark Tank seeking $100,000 in exchange for 10% equity in her company. After some negotiation, Kevin O’Leary agreed to invest $150,000 for a 33.3% stake in Magic Dates, making it the successful outcome for the brand.
Magic Dates Shark Tank Update
After appearing on Shark Tank, Magic Dates experienced a surge in sales, with the demand for their products increasing significantly.
Diana had anticipated this boost in interest and was ready to meet the growing demand.
What Is The Magic Dates Net Worth?
Magic Dates’ net worth is estimated at $450,000. Although the business has been running for over five years and is profitable, it still requires additional funding to continue its growth.
This is why Diana sought investment on Shark Tank, and with the help of Kevin O’Leary’s investment, she aims to expand the company further.
