Shark Tank Alice’s Table Net Worth and Updates

Alice Rossiter appeared on Shark Tank Season 9, asking for 250,000 USD in exchange for about 6.25% of her company, Alice’s Table, valuing it around 4 million USD. The business helps mostly women launch side businesses hosting flower-arranging events, providing training, a tech platform, and event kits in exchange for a buy‑in fee and revenue share.

Multiple sharks were interested, but Mark Cuban and Sara Blakely ultimately teamed up to offer 250,000 USD for 10% equity, which Alice accepted. After the episode aired, the company exploded from roughly 50 “event executives” to more than 500 nationwide and generated about 4 million USD in revenue within three years.

When the pandemic hit, Alice’s Table successfully pivoted from in‑person parties to virtual floral and culinary workshops for both consumers and corporate teams, shipping kits to guests’ homes and hosting live Zoom-style classes.

This virtual-event model proved strong enough that 1‑800‑Flowers.com acquired Alice’s Table in early 2022, keeping Alice on as president while folding the concept into its broader family of gifting and experience brands.

Today, Alice’s Table operates as a premium virtual and on‑demand experience brand under 1‑800‑Flowers and Harry & David, focusing on farm‑fresh floral arranging, charcuterie, and seasonal workshops for corporate events and consumer groups across the US.