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Alice's Table Net Worth
Aliceâs Table was valued at roughly 4 million USD on Shark Tank and closed a deal at about that level with Mark Cuban and Sara Blakely. In 2022, 1â800âFlowers.com acquired the company for about 1.3 million USD, at a time when annual revenue had grown to roughly 6 million USD. As a brand inside 1â800âFlowers, its standalone ânet worthâ now mainly reflects that acquisition value and its ongoing revenue contribution.
Alice Rossiter appeared on Shark Tank Season 9, asking for 250,000 USD in exchange for about 6.25% of her company, Aliceâs Table, valuing it around 4 million USD. The business helps mostly women launch side businesses hosting flower-arranging events, providing training, a tech platform, and event kits in exchange for a buyâin fee and revenue share.
Multiple sharks were interested, but Mark Cuban and Sara Blakely ultimately teamed up to offer 250,000 USD for 10% equity, which Alice accepted. After the episode aired, the company exploded from roughly 50 âevent executivesâ to more than 500 nationwide and generated about 4 million USD in revenue within three years.
When the pandemic hit, Aliceâs Table successfully pivoted from inâperson parties to virtual floral and culinary workshops for both consumers and corporate teams, shipping kits to guestsâ homes and hosting live Zoom-style classes.
This virtual-event model proved strong enough that 1â800âFlowers.com acquired Aliceâs Table in early 2022, keeping Alice on as president while folding the concept into its broader family of gifting and experience brands.
Today, Aliceâs Table operates as a premium virtual and onâdemand experience brand under 1â800âFlowers and Harry & David, focusing on farmâfresh floral arranging, charcuterie, and seasonal workshops for corporate events and consumer groups across the US.
