Liftid is a technology solution designed to improve brain performance, known as transcranial direct current stimulation (tDCS). It enhances brain focus and increases blood flow using a headband with electrodes.
Using Liftid is simple: soak the cotton in liquid and place it on the part of the headband that touches your head. Then, position the device properly on your head. When you turn on the device using the button at the bottom, it beeps and sends messages to heal your head.
The product’s Guidance Book outlines criteria for who should not use Liftid.
According to Dr. Schwartz, using Liftid to train the brain for 20 minutes can maximize attention and focus.
| Company Name | Liftid |
| Founder | Ken Davidov and Alyson Davidov |
| Product | transcranial neuro-stimulation device for improving focus |
| Asked For | $200,000 for 10% Equity |
| Final Deal | No Offer |
| Shark | No Shark |
| Episode (Shark Tank USA) | Season 12 Episode 5 |
| Air Date | November 13, 2020 |
| Business Status | In Business |
| Lifetime Sales | $6 Million *estimated |
Who Is The Founder Of Liftid?
Theodore H. Schwartz, MD, is the inventor of Liftid and the developer of Transcranial Direct Current Stimulation (tDCS).
Schwartz graduated with both an undergraduate and a medical degree from Harvard University. He specialized in the surgical treatment of brain tumors, pituitary tumors, and epilepsy, utilizing advanced techniques such as computer-guided surgical navigation, minimally invasive endoscopy, and microsurgery.
Did Liftid Get a Deal on Shark Tank?
Allyson approached the Sharks seeking $200,000 for a 10% equity stake in her company after its appearance on Shark Tank.
She conducted a successful demo session of her product to help the Sharks better understand it.
When Kevin inquired about the product’s sales rate, Allyson revealed that the company had sold 1,240 products by October 1st, 2020. The manufacturing cost, inclusive of duties, was $22, and the product was sold for $149 in 2020, resulting in $126,000 in sales during that period.
Lori declined to invest, expressing her preference for products that bring tangible physical changes rather than relying solely on promises of weight loss or appearance enhancement.
Robert acknowledged the company’s strong sales but felt the product’s quality was not sufficiently justified, leading him to opt out of the deal.
Kevin O’Leary also decided not to invest in the company.
Mark Cuban criticized the presentation, stating, “You tried to sell science without using science,” and consequently declined to invest as well.
Liftid Shark Tank Update
The company released its sales report in May 2022, revealing $6 million in revenue and a valuation of $25 million.
What Is Liftid Net Worth?
Liftid’s estimated net worth is $7 million, based on the company’s lifetime sales and valuation data.
In the coming years, the future of LIFTiD Neurostimulation, which uses tDCS technology, will become more apparent. Additionally, it received the Best Product of 2019 Award from GadgetFlow and was featured on the CBS TV show The Price is Right.
