Rule Breaker founder Nancy Kalish, a journalist, appeared on Shark Tank Season 12 Episode 12 and demanded $400,000 for 10% equity from the sharks. Given this demand, the rule breaker comes with a $4 million valuation.
Rule Breaker Snack is a vegan, gluten-free, allergy-friendly snack officially launched in 2015. This snack is named Rule Breaker because it breaks the rules for making snacks (no flour! no eggs! no butter!).
Chickpeas are the most important ingredient in this snack. no wheat, tree nuts, peanuts, dairy, eggs, soy, fish or shellfish, etc. of any kind are used in this.
All their snack products are certified gluten-free, vegan, non-GMO, and kosher (KOF-K). It is very good for school-going children (nut-free, safe for school, safe for all kids, allergy-friendly, super delicious brownies, bites, and blondies) as it is tasty and sweet too, so kids will like it.
| Company Name | Rule Breaker |
| Founder | Nancy Kalish |
| Product | vegan, gluten-free, allergy-friendly snack |
| Asked For | $400,000 for 10% Equity |
| Final Deal | No Offer |
| Shark | No Shark |
| Episode (Shark Tank USA) | Season 12 Episode 12 |
| Air Date | February 5, 2021 |
| Business Status | In Business |
| Net Worth | $1 Million *estimated |
Who Is The Founder Of Rule Breaker?
Nancy Kalish is the Founder & CEO of Rule Breaker Snack Company which was launched in 2015. Nancy launched this product after experimenting for 1 year.
Nancy earned a bachelor’s degree in creative writing at Princeton University. She completed her Master of Science in Journalism at Columbia University.
She has worked as a content writer and editor for various magazines and news publishers, including The New York Times, The Oprah Magazine, Prevention, etc.
Right now Nancy is self-employed and working full time in her rule breaker snacks company.
Rule Breaker Before Shark Tank
Rule Breaker ran a Kickstarter campaign in March 2019 and raised a goal of $10,000. When the campaign ended, the company received funding from 403 backers for $28,402 in exchange for selling the product.
Starting this snack company was very difficult. Rule Breaker Snacks was nominated for “Mindful Awards” in July 2020, She Owns Brownie Product of the Year among 1,000 snack product companies in the world.
The focus was to launch the Rule Breaker Snacks in August 2020, making the product available online in 2000 retail locations nationwide.
Did Rule Breaker Get a Deal on Shark Tank?
founder, Nancy, came to Shark Tank asking for funding for her snack company and asked for $400,000 in shares in exchange for 10% equity.
All the sharks appreciated the taste of this snack, they liked it very much.
Nancy started selling these cookies, attended a trade show, and found a Buyer for Lucky Whole Foods Northeast.
By 2021, she had total sales of $1.3 million. In 2020, she did $ 500k but she could not be profitable in this.
Joined the biggest supermarket chain in the United States, selling 70,000 units in 2020.
Nancy had invested $1.6 million in her snack business, in addition to taking an SBA loan of $132,000. They also have a home equity line of credit.
By February 2021, Nancy has used $600,000 in home equity credits. They have a total investment of $2.3 million in this snack business.
The profit margin in Rule Breaker is 53% which is quite a good margin. The retail price of each pack comes to the customer from $1.99 to $2.99.
Daymond John said that he does not like this flavor, so he is not the right partner for this business, that’s why he is out of it.
Lori Greiner liked this product but feels that she will get her money in this business after a long time.
Mark Cuban said that Nancy is going to make a repeated mistake, it is not right to put the house at risk. Because of this Mark is out of this business deal.
Barbara Corcoran said that she likes Nancy’s Optimism but is not interested in buying her debt.
Kevin O’Leary said about this business that it has not been able to prove to take investment in the present time, due to which it is out.
The rule breaker company has taken a lot of loans, due to which this business could not get investment in Shark Tank.
Rule Breaker Shark Tank Update
Rule Breaker didn’t get the deal in Shark Tank but still, he won. After the release of this episode, his sales rate increased a lot.
Because of this show, Nancy got an invitation from the world’s largest bakery company Grupo Bimbo.
Bimbo Ventures, the venture capital arm of Mexico’s Grupo Bimbo SAB de CV, has made a minority investment in Rule Breaker Snacks for more info here.
In 2021, the company had lifetime sales of $1.3 million. The founder nency estimated that by 2022 she would do $2.2 million in sales.
Nancy got a great response from everyone who had ordered this product during the Kickstarter campaign.
Mar 7, 2022, Nancy raised a fund of $113.9K through equity crowdfunding.
In June 2022, Nancy shared information that said that this snack has become available Military commissary in Kaneohe Bay Hawaii
Nancy participated in the Fancy Food New York Competition in 2022 and has reached the finalist round it. The winner of this Summer Fancy Food Show will be awarded a winning amount of $70,000.
SharktankTalks is following the Rule Breaker whatever information it receives will be updated.
Where Can You Buy Rule Breaker Snacks?
Snacks are available in over 400 retail stores and supermarkets in the US. Apart from this, you can buy online through its official website and Amazon.
They provide different types of cookies, they include Chocolate Chunk Blondies, Deep Chocolate, Birthday Cake, P’Nutter Chocolate Chip, and NEW! Juniors Snack Time Solved Box.
What Is The Rule Breaker’s Net Worth?
The rule breaker’s net worth is estimated at $2 million.
The response of people on Amazon is getting very good regarding this product. 49% of people have given it a 5-star rating on Amazon.
