American Ghost Walks is an entertainment company that offers ghost tours. Currently operating in 25 cities across 8 states, the company employs over 16 professionals who lead these tours.
In addition to ghost tours, American Ghost Walks organizes paranormal events in various locations nationwide. They also host corporate events that include food, drinks, and alcohol options.
Company Name | American Ghost Walks | |
Founder | Allison Jornlin and Mike Huberty | |
Founded | 2010 | |
Product | Ghost tour business | |
Asked For | $250k for 15% equity | |
Final Deal | No Deals | |
Shark | No Sharks | |
Episode (Shark Tank USA) | S15 E5 | |
Air Date | Oct 28, 2023 | |
Business Status | In Business | |
Website | Visit Website | |
Headquarters | Madison, Wisconsin, USA | |
Lifetime Worth (Sales) | $1.5M *estimated | |
Buy and Watch | Buy Now | Amazon Prime |
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Who Is The Founder Of American Ghost Walks?
Allison Jornlin and Mike Huberty are the sibling founders of American Ghost Walks, which they started in 2010.
Allison Jornlin graduated from the University of Wisconsin-Milwaukee and worked as a web producer for Trisept Solutions for four years. She later spent 12 years as a teacher at the Indian Community School, during which she also conducted ghost tours.
Mike Huberty earned a Bachelor of Science degree from the University of Wisconsin–Madison and was a musician with Sunspot LLC before joining Allison to establish American Ghost Walks.
How Was The Shark Tank Pitch Of American Ghost Walks?
Siblings Allison Jornlin and Mike Huberty appeared on Shark Tank, seeking $250,000 for 15% equity, which valued their company at $1 million. They currently employ over 32 staff members who conduct ghost story tours.
In 2020, they generated a gross revenue of $92,000 from operations in Minnesota and Wisconsin. By 2021, they expanded into Illinois, achieving $392,000 in sales. However, they spent $300,000 to generate these sales, resulting in a challenging financial position.
In 2022, their sales reached $546,000, but they reported a net loss of $42,000. They project sales of $650,000 for 2023, with an anticipated expenditure of $600,000.
Guest shark Jason Blum advised the founders to focus on other assets once their current operations become profitable but ultimately decided not to invest. All the Sharks declined to invest in this ghost tour service.
American Ghost Walks Shark Tank Update
American Ghost Walks did not secure a deal on Shark Tank, as the business is currently operating at a loss, spending more than it earns.
A voting poll conducted on the official Shark Tank Twitter account revealed that over 70% of respondents felt the business should not receive an investment offer.
Following the episode, founder Mike Huberty participated in interviews with various media outlets, including ABC30 Fresno and WKOW 27 News.
Unfortunately, the Sharks deemed the business non-investable, as it has not been profitable from the beginning, and the founders have been spending increasingly more to grow their company.
What Is American Ghost Walk’s Net Worth?
American Ghost Walks has an estimated net worth of $1 million. Many people are drawn to paranormal stories, finding them intriguing and exciting. While numerous ghost tour guides earn money by sharing ghost stories about various locations, most operate independently rather than being affiliated with a company.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
Years | Annual Revenue |
2023 | $650 *estimated |
2022 | $546k *estimated |
2021 | $392k *estimated |
2020 | $92k *estimated |
Funding Reports to Date!
Years | Funding Amount | Investor |
N/A | N/A | N/A |
Operating for the past 13 years, American Ghost Walks is gradually expanding into different states across the United States.