Jaron Nalewak went to Antigua Island for his honeymoon with his wife, who is Tom Phillips’ sister. While there, a local jokingly called him “Mayonnaise” because of his pale skin. He tried various self-tanners but none of them worked as he wanted.
Teaming up with his friends, Tom Phillips and Joe McDevitt, he founded Bro Glo in 2021. Bro Glo is a water-based, sunless self-body tanner that is lightweight and keeps the body tanned for 6-8 hours.
The trio appeared on Shark Tank Season 16, asking the Sharks for $200,000 in exchange for 5% equity at $4 Million Valuation in their company. They accepted Mark Cuban’s offer of $200,000 for 10% equity.
| Company Name | Bro Glo | |
| Founder | Tom Phillips, Jaron Nalewak, and Joe Mcdevitt | |
| Founded | March 2021 | |
| Product | self-tanning product | |
| Asked For | $200k for 5% equity | |
| Final Deal | $200k for 10% equity | |
| Sharks | Mark Cuban | |
| Episode (Shark Tank USA) | S16 E8 | |
| Air Date | Jan 17th, 2025 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Reading, Pennsylvania, USA | |
| Lifetime Worth (Sales) | $4M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Who Is The Founder Of Bro Glo?
Bro Glo was founded in March 2021 by three entrepreneurs: Tom Phillips, Jaron Nalewak, and Joe McDevitt. Jaron is a certified legal lawyer by profession, but he is currently working as the General Manager at TEC The Exterior Company, Inc., a roofing and exterior services company.
How Was The Shark Tank Pitch Of Bro Glo?
After asking the Sharks for investment, the founders of Bro Glo explained during their pitch that their foam body and face tanner is available in two variants: Original and Darker. Their best-selling product is the Body Tanner. Jaron demonstrated how to use the product by inviting Kevin on stage.
Robert Herjavec was not impressed with the company’s $4 million valuation. To justify it, Jaron shared their sales figures: $107,000 by the end of 2021, $482,000 in 2022, and nearly $3.1 million in 2023-24. All sales are split evenly between direct-to-consumer and Amazon. Their average sales price is $54, and the customer acquisition cost is $20.05.
Kevin O’Leary showed strong interest and quickly offered $200,000 for 5% equity plus a royalty of $1 per unit sold until $1 million is paid.
Robert thought 5% equity was too low, so he backed out. Lori Greiner offered $100,000 in cash and $100,000 as a loan at an industry-standard interest rate for 10% equity, plus a 50-cent royalty until $200,000 is paid back.
Mark Cuban immediately offered $200,000 for 10% equity. The founders discussed it briefly and countered with $200,000 for 8% equity.
Daniel Lubetzky was ready to accept this counteroffer, but Mark convinced them by sharing his strategy for boosting sales, including connecting them with Mad Rabbit and BeatBox. Ultimately, they chose to go with Mark Cuban’s offer.
Breakdown Sharks Offer
Note: Here’s a quick summary of the offers and counteroffers between the Sharks and Joye:
| Sharks | Offers |
| Kevin O’Leary | $200k for 5% equity + $1 per unit until $1M is paid. |
| Daniel Lubetzky | $200k for 8% equity |
| Mark Cuban | $200k for 10% equity |
| Lori Greiner | $200K (half loan) for 10% + $0.50 per unit until $200K. |
| Robert Herjavec | No Offer |
| Founder’s (Countered) | $200k for 8% equity |
| Final Deals | $200k for 10% equity |
Bro Glo Shark Tank Update
Appearing on Shark Tank and securing a deal with Mark Cuban proved to be a positive move for Bro Glo. After the episode aired, the company’s official website received over 10,000 visitors in January 2025.
If 50% of these visitors converted into buyers at an average price of $54, the company could have easily generated $270,000 in sales without spending any money on marketing.
We are currently tracking this business for more updates.
What Is Bro Glo Net Worth?
Bro Glo last raised funding at a valuation of $2 million. With a yearly growth rate of 20%, the company’s current net worth is estimated to be around $2.4 million.
