Fortress Clothing, founded in 2012 by Dale Lewis, specializes in winter apparel designed to keep the body warm in extreme cold. Lewis, with a background in marketing, initially faced challenges in launching his company.
On March 1, 2018, Lewis launched a Kickstarter campaign for the Hero Blanket. Unfortunately, the campaign did not succeed, raising only $16,329.
Dale Lewis appeared on Shark Tank Season 11, Episode 10, seeking $600,000 for 15% equity at a $4.6 million valuation.
Based in Mount Pleasant, Utah, Fortress Clothing uses “Patented Insulation Technology” in its products. The company offers a range of winter gear, including jackets, blankets, gloves, and pants, all designed for extreme cold weather. These products are available for purchase on the company’s website.
| Company Name | Fortress Clothing | |
| Founder | Dale Lewis | |
| Founded | 2012 | |
| Product | Cold weather clothing products | |
| Asked For | $600k for 15% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode (Shark Tank USA) | S11 E10 | |
| Air Date | Jan 5, 2020 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Mount Pleasant, Utah, US | |
| Lifetime Worth (Sales) | $17.2M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
How Was The Shark Tank Pitch Of Fortress Clothing?
Dale Lewis sought $600,000 for 15% equity in Fortress Clothing on Shark Tank. During his pitch, he invited Robert Herjavec to test the product, which left Robert impressed.
From its inception in 2012 to 2019, Fortress Clothing achieved total sales of $3.5 million, with $407,000 in sales for 2018.
Despite the product’s impressive performance, all the sharks declined to invest, as they struggled to envision how to scale the business to the next level.
Fortress Clothing Shark Tank Update
Fortress Clothing did not secure a deal on Shark Tank. Despite the high quality of their products, the winter clothing industry is highly competitive, making it challenging for new brands to succeed.
In 2021, the company’s annual revenue was $5 million, but it dropped to $3 million in 2022. As of August 2023, Fortress Clothing’s annual revenue has risen again to $5 million.
While there is limited recent information about the company, it continues to attract thousands of visitors to its website, and many customers have purchased its winter products.
What Is the Net Worth of Fortress Clothing?
Fortress Clothing has an estimated net worth of $8 million. On Shark Tank, founder Dale Lewis sought $600,000 in funding for a 15% equity stake at a $4.6 million valuation.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $5M *estimated |
| 2022 | $3M *estimated |
| 2021 | $5M *estimated |
| 2012-20 | $4.2M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| N/A | N/A | N/A |
As of 2022, the global winter wear market was valued at $200 billion and is projected to grow to $340 billion by 2031.
Founded in 2012, Fortress Clothing continues to be led by Dale Lewis. The company is headquartered in Mount Pleasant, Utah, and employs 2-10 people, according to its LinkedIn profile.
Yes, Fortress Clothing is still in business as of April 2024.
