Hood Hats, founded by Max Nelson in April 2018, is an apparel company specializing in customized hats that showcase hometown pride.
Nelson appeared on Shark Tank Season 15, Episode 21, seeking $500,000 for 5% equity, valuing the company at $10 million. Did he secure a deal, or did he walk away? Read on to find out.
| Company Name | Hood Hats | |
| Founder/Co-Founder | Max Nelson | |
| Founded | April 2018 | |
| Product | Customize Home Town Pride Hats | |
| Asked For | $500k for 5% equity | |
| Final Deal | No Deals | |
| Shark | No Sharks | |
| Episode (Shark Tank USA) | S15 E21 | |
| Air Date | April 19, 2024 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, USA | |
| Lifetime Worth (Sales) | $1.9M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Max Nelson, the founder and CEO of this hat company, is based in Los Angeles, California. He presents his brand as a luxury headwear company.
How Was The Shark Tank Pitch Of Hood Hats?
When Max Nelson asked the Sharks for a $500,000 investment for 5% equity, valuing his business at $10 million, they were taken aback.
Since its founding in 2018, the company has achieved $1.9 million in lifetime sales: $18,000 in 2018, $23,000 in 2019, $364,000 in 2020, $508,000 in 2021, $693,000 in 2022, and $1 million in 2023. Despite this growth, the business remains unprofitable. Each hat costs $14 to manufacture and retails for $90.
Mark Cuban declined to invest, citing the high valuation. Last year, Nelson had taken a $150,000 convertible note for 2% equity at a $7.5 million valuation, which he used as a basis for his current $10 million valuation.
Kevin O’Leary disagreed, saying the business didn’t justify that valuation and also declined. Michael Rubin felt the business lacked uniqueness and realistic valuation, so he was out as well. Lori Greiner and Barbara Corcoran also opted not to invest, with Lori stating she didn’t see it as an investable business.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Michael Rubin | No Offer |
 Kevin O’Leary | No Offer |
 Mark Cuban | No Offer |
 Barbara Corcoran | No Offer |
 Lori Greiner | No Offer |
| Founder’s (Countered) | No Counters |
| Final Deals | No Deals |
Hood Hats Shark Tank Update
On the company’s official website, most hats are currently priced at $70, with some styles out of stock.
The website has a unique, user-friendly design, and the company promotes its products through social media marketing. Customers can also apply a coupon code at checkout for a discount.
What Is Hood Hats’s Net Worth?
The company currently has $150,000 in liabilities and no profit, making it difficult to calculate its net worth. We’re continuing to monitor this company and will provide updates as new information becomes available.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2024 | *estimated |
| 2023 | 1M *estimated |
| 2022 | $693k |
| 2021 | $508k |
| 2020 | $364k |
| 2019 | $23k |
| 2018 | $18k |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| N/A | N/A | N/A |
