BootayBag is an underwear subscription brand that offers flexible, high-quality underwear exclusively for women. According to its official LinkedIn account, the brand was launched in the United States in 2016.
The company operates on a subscription basis, providing discounts for subscribers. Additionally, when new design collections are released, subscribers receive first access before they become available to the general public.
BootayBag introduces new designs every month and customizes its products based on user feedback and demand.
Subscriptions are monthly, starting at $10 per month for one pair of underwear. The regular price is $24 for the same item.
| Company Name | BootayBag |
| Founder | Elly Gheno |
| Founded | 2015 |
| Product | Underwear Subscription Brand For Women |
| Asked For | $500k For 5% Equity |
| Final Deal | $500k For 10% Equity |
| Shark | Kendra Scott |
| Episode (Shark Tank USA) | S12 E2 |
| Air Date | Oct 23, 2020 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | San Francisco, California, United States |
| Lifetime Worth (Sales) | $5.8M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Who Is The Founder Of BootayBag?
The founder of BootayBag is Ellyette Gheno, a brave woman living in San Francisco, California. She started her own startup through hard work and determination, which has grown into a million-dollar company.
Ellyette created her website with a $300 loan and began marketing it on Instagram, where she received a positive response.
Today, her business ranks among the top 1,000 fashion companies in the United States. She faced significant challenges during the early days of her startup.
BootayBag Founder: Ellyette Gheno
Did BootayBag Get a Deal on Shark Tank?
BootayBag founder Elly Gheno pitched her business model effectively on Shark Tank. She shared a compelling story about her product and requested $500,000 in exchange for 5% equity in her company.
The sharks were shocked when Elly revealed her impressive sales report: she generated $3 million in just one year. Shark Kendra Scott decided to invest, offering $500,000 for a 10% equity stake in the company.
What Happened To BootayBag After Shark Tank?
The sales rate of BootayBag was already strong when founder Elly Gheno started the business single-handedly. After appearing on Shark Tank, their sales increased significantly due to heightened public interest.
The funding received from Shark Tank was used to enhance marketing and manufacturing capabilities, resulting in impressive growth for the company.
What Is The Net Worth of BootayBag?
Regarding the net worth of BootayBag, the company’s valuation was $5 million when it received funding from Shark Tank. Founder Ellyette Gheno’s net worth is estimated to have grown to $2.5 million in 2022.
The business is scaling effectively, and if this growth continues in the coming years, it could become a major company.
