Jada Spices Chicken Salt Shark Tank Update (Season 12)

Jada Spices, based in Miami, Florida, is a food and beverage services brand that manufactures healthy, vegan chicken salt. This company was started in 2015 and it is headquartered in Florida.

This chicken salt has been made to remove the high sodium levels, MSG, and unnatural ingredients from the traditional chicken salt.

The ingredients “Sea Salt, Turmeric, Onion Powder, and Garlic Powder” have been used to make this Vegan Chicken Salt.

This JADA’s Vegan Chicken Salts can be eaten in meals every day. This Chicken Salt Comes in a Variety Of Flavors Including Original, Reduced Sodium, Lime, Red Pepper, and BBQ.

Turmeric Salt is a product of theirs and it is made from a Savory Blend of Sea Salt, Herbs, and Spices. Many healthy nutritions are found in it with anti-inflammatory benefits. Mixed with Onion, Garlic, and Spices.

Originals are used for all foods, such as soup, noodles, salads, mashed potatoes, quinoa, black beans, fajitas, and veggie burgers.

Reduced sodium contains 50% less sodium and is used in a few foods.

The smoky and sweet flavor that barbecue provides, is used for some dishes like baked beans, ribs, and brisket.

Red pepper is very spicy, it is used for curry, chili, and Cajun recipes.

Recently this company has launched some new products Plant-Based Chick’n and Plant-Based Pork.

Company NameJada Spices, LLC
FounderDr.Khasha Touloei and Maynard Okereke
Productplant-based, vegan chicken salt and spices
Asked For$250,000 for 20% Equity
Final Deal$250,000 for 33% Equity
SharkBarbara Corcoran
Episode (Shark Tank USA)Season 12 Episode 4
Air DateNovember 6, 2020
Business StatusIn Business
Net Worth$2M *estimated

Who Is The Founder Of Jada Spices?

Khasha Touloei is the founder and CEO of this company and grew up in Australia. He saw that when his mother gave him to say, he put chicken salt to increase his test.

This chicken salt originated in Australia. According to the American Heart Association, 70% of sodium comes from foods.

After that, he brought chicken salt from Australia and made it vegan. Reduced sodium in it, then made healthy salt.

So this salt helps a lot for those people who are suffering from high blood pressure and diabetes.

Maynard Okereke and Khasha became friends at the University of Washington in 2002. After that, both of them started making their business with this product.

Kasha, a dermatologist, and his friend Maynard, an Engineer, started hip-hop science. This is a business that teaches STEM to children.

Maynard works full-time with Flow Media Group, a social media digital agency. Both of these friends have been featured in Shark Tank.

Jada Spices Before Shark Tank

Jada Spices Chicken Salt is Vegan and a lot of things have been used for it it comes with Vegan Certified, All-Purpose Seasoning, NON – GMO, No MSG, Gluten-free, Sugar-Free (except BBQ Flavor), No fillers, No Soy, Paleo, No animal products, no artificial sweeteners or flavors, No preservatives.

This chicken salt has come from Australia and it was made vegan before launching it in America. A lot of healthy ingredients were used in it which are wanted for diabetic patients and healthy people.

Khasha and Maynard attended the First Vegan Mania Festival in Chicago, where they gave a free test of their product.

During this event, he got a very good response, many people also used his product. Chicken salt was one way to complement the vegan diet.

Now they have launched a Chick’n Mix product. Chicken Nuggets, Plant-Based Chick’n Mix is ​​a meat-free alternative for healthy people and is rich in Vitamin B12.

When you’re craving a chicken patty, nugget, or nachos, just add water, oil, seasoning, and mix! You’re able to mold the mixture into any shape. So this makes it a perfect meal like pasta, kabobs, or wraps.

Maynard encourages the kids to take an interest in STEM classes.

How Was The Shark Tank Pitch Of Jada Spices?

Founder Dr.Khasha Touloei and Maynard Okereke asked Shark for $250,000 to exchange 20% equity for the growth of their company.

Before taking the investment, there was a lot of talk between Shark and the founder, due to which Shark got some information about this business.

Khasha said that the making cost of this product is 80 cents and the retail sale price comes to $4.99. It sells on Amazon for $8.99.

In 2019, they made $319,000 with $60,000 in EBITDA. Khasha believed that he would sell it for $500,000 in 2020.

Regarding this business, Kevin said that they are running this business on the side of the job the founder is doing. One has to choose between job and business, that’s why he is out of this offer.

Mark, Lori, and John walked out of this business offer.

Barbara made her offer Her offer for this business was that she would invest $250,000 in it but she wanted 33% equity.

Khasha made his counteroffer to Barbara, which was $250k for a 28% stake.

When Barbara did not change her offer, Khasha Touloei and Maynard Okereke finally the deal with an offer of $250,000 for 33% equity.

Jada Spices Shark Tank Update

Maynard said that he would invest some of this money in the development of this plant-based chicken.

After that, he will improve his packaging. After that, he will launch the chicken sat line in the food service spaces.

He said that he already had offers from the largest restaurants and entertainment chains.

Coming to July 2021, it seems that the deal with Barbara is not closed. After that, this company changed its name to Jada Brands and added some new Items. Mediterranean Chicken and faux pork products were also added along with Vegan Chicken. In May 2022, his annual revenue was $4 million.

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What Is Jada Spice’s Net Worth?

Jada Spice’s Net Worth is estimated at $2 Million.

This company manufactures products in the United States. More than 50 employees are working in this company. With good revenue generation, it has been possible to give employment to some people.

We expect it to take its annual revenue to $10 million in the coming few years.

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