Noshi is an edible food paint made from organic fruits. This business is called ‘Noshi for Kids’ because their organic food is for kids. This business was started in 2015 by Tomo Delaney-Lethbridge, although the idea of this business was introduced by Pegi.
Tomo and Pegi met in 2013 while he was volunteering for Pegi’s husband Ben. Every Friday morning these three used to meet and talk about their lives. Pegi emailed Tomo one day and told him about the ‘food paint’ idea.
Tomo appeared on Shark Tank Season 14 Episode 21 and asked the sharks for $250k for 17% equity at $1.4 Million Valuation. Not much is known about Ben and Pegi, in which Tomo says that they both moved out of the city before the pandemic.
What Is Noshi Food Paint?
Noshi Food Paint is an edible color, made from organic fruits. This ‘food paint’ comes in 3 different flavours Strawberry, Pear, and Blueberry.
Kids can eat pancakes, oatmeal, etc. by decorating them with this ‘food paint’. You can buy this organic food paint from the company shop site and Walmart stores.
| Company Name | Noshi Food Paint |
| Founder | Tomo Delaney-Lethbridge |
| Founded | 2015 |
| Product | organic food paint |
| Asked For | $250k for 17% equity |
| Final Deal | $250k for 25% equity |
| Shark | Mark Cuban |
| Episode (Shark Tank USA) | S14 E21 |
| Air Date | May 5, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Greater New York City Area, United States |
| Lifetime Worth (Sales) | $500K *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who is The Founder of Noshi?
The founder of Noshi Company is Tomo Delaney-Lethbridge. He is a professional photographer, he has done a photography course at Richmond upon Thames College.
How Was The Shark Tank Pitch Of Noshi?
After entering the shark tank, Tomo explained his business to the sharks. He asked the sharks for $250k for 17% equity.
He has a licensing deal with Peppa Pig, Crayola, and Daniel Tiger. A container is sold for $5.46 and its selling cost is $0.60 after purchasing the machine.
In 2021, he made sales of $117,000. He has raised $80,000 so far in 2022, with an estimated $200k by the end of the year. This product is available nationwide in Walmart’s 370+ stores.
Mark Cuban made an offer of $250k for 25% equity. Tomo accepted this offer.
Finalize: Mark Cuban invested $250k in “Noshi” for 25% equity.
Noshi Shark Tank Update
Tomo gave a very good presentation after entering Shark Tank. In 2021, he signed a licensing deal with ‘Daniel Tiger’s Neighborhood’.
He had partnered with ‘Crayola’ to launch Edible Organic Fruit Food Paint for 6-10 year olds. Noshi gets a deal on Shark Tank. Mark Cuban invested in this company.
Tomo entered the shark tank and explained his business to the sharks. He told Shark many things like how he started this business. Their products are available at popular retail chain stores like Walmart and they are getting good sales from these stores.
We’re following Tomo Delaney-Lethbridge along with his company for further updates.
What is The Net Worth of Noshi?
Noshi Food Paints’ current worth is an estimated $1 million. This company is currently focusing on expanding the business by signing licensing deals with different businesses. Overall, the current performance of this company is very good.
This organic food paints business has been running since 2015. At present, Tomo is giving maximum focus on this business.
Is the official headquarters of Food and Beverage Services in New York, New York, United States.
Yes, Noshi Food Paints is still in business as of April 2024.
