Long Table Pancakes Shark Tank Update

Long Table Pancakes is a business that specializes in vegan, healthy, and tasty pancakes, as well as organic maple syrup. All their products are natural and organic, free from artificial chemicals.

Samuel Taylor, the founder, launched Long Table Pancakes in February 2015. Taylor’s journey began in 2010 when he made popcorn pancakes to impress an acrobat he fell in love with. They later married, and he presented popcorn pancakes as a wedding gift.

Starting with an initial investment of $5,000 at a Farmer’s Market, Taylor ran the business part-time while working full-time in Chicago theater. However, due to the COVID-19 pandemic in 2020, the theater closed, and Taylor began focusing on his pancake business full-time. Within two years, the business doubled, experiencing steady monthly growth.

Samuel Taylor appeared on Shark Tank Season 14, Episode 10, seeking $140,000 for 15% equity at a $1.07 million valuation. Many pancake businesses have appeared on Shark Tank, with some securing investments.

Based in Chicago, Illinois, Long Table Pancakes produces a variety of pancakes and organic maple syrup. Their pancake varieties include Popcorn Pancake, Blue Corn Pancake, and Gluten-free Pancake, with waffle mix included in each. Each pack provides 2 to 5 servings.

The ingredients for these pancakes include Organic Wheat Flour, Organic Oat Flour, and Almond Meal. Their organic maple syrup comes in seven flavors, such as Sugarmaker’s Cut, Bourbon Barrel-Aged, and Ginger Root Infused.

The cost of pancakes is $11.25, and the maple syrup costs $18.95. Their products are available on the company website and at select retail stores in Chicago.

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Who Is The Founder Of Long Table Pancakes?

The founder and CEO of Long Table Pancakes is Samuel Taylor. He launched the business in February 2015 in Chicago.

Before committing to the pancake business full-time, Taylor worked in Chicago theater. He is also a self-published author, having written the book “My Life with the Shakespeare Cult & Blueprints for a Shakespeare Cult.”

In addition to his business ventures, Taylor has been a part-time lecturer at the University of Chicago since 2019. Since 2011, he has also co-founded “The Back Room Shakespeare Project.”

How Was The Shark Tank Pitch Of Long Table Pancakes?

Samuel Taylor entered the Shark Tank show with his wife and asked the sharks for $140,000 in exchange for 15% equity in his business, Long Table Pancakes. Samuel explained how he makes pancakes using organic ingredients.

The sharks liked the taste of the pancakes. Besides pancakes, Samuel also makes waffles, and he called his best customer, David Schwimmer, to share his thoughts on the product. Schwimmer mentioned that he gives these waffles to his daughter every week and clarified that he is not an investor in the business.

Schwimmer first met Samuel and his wife, Lindsey, at Chicago’s not-for-profit theater company, Looking Glass, which Schwimmer founded. After the pandemic hit, his theater was shut down for 19 months, and they had to fire more than half of their employees. Schwimmer reached out to Samuel 10 months prior and suggested that he should try pitching his business on Shark Tank.

The selling price of one pack of pancakes is $11.25, and it costs $3.10 to manufacture. Since starting the business in 2015, Long Table Pancakes has generated total sales of $250,000. From 2015 to 2019, Samuel made $20,000 in sales annually.

Currently, 70% of his sales are direct-to-consumer through his website, while 30% come from retail stores. The business does not actively engage on social media, which the sharks identified as a problem.

Lori Greiner said she is not passionate about pancakes and decided to pass on the investment. Barbara Corcoran also passed, citing the slow growth of the business. Gwyneth Paltrow felt the business was too small for her to invest in.

Mark Cuban declined due to fundamental issues with the business model. Kevin O’Leary emphasized the importance of a social media presence for any business and decided not to invest.

Finalize: Long Table Pancakes didn’t get a deal in Shark Tank.

Long Table Pancakes Shark Tank Update

Actor David Schwimmer was involved in the Long Table Pancakes pitch, but the business didn’t secure a deal on Shark Tank. During the pitch, Schwimmer mentioned that Lori Greiner likes pancakes a lot, but Lori clarified that she isn’t a big fan of pancakes.

By 2023, Long Table Pancakes had been in business for 8 years but had total sales of only $250,000, which is relatively low. However, the gross margin for their pancake product is around 72%.

Samuel and Lindsey invited their friends and colleagues to watch their episode of Shark Tank. After the episode aired, many people on social media platforms like Instagram and Twitter mentioned that they ordered pancakes after watching the show.

The surge in traffic caused the longtablepancakes.com website to crash repeatedly.

Founder Samuel Taylor appeared on Shark Tank on January 6, 2022, and presented his product to the sharks effectively. He shared the annual sales report and other business details. By 2023, the business had completed 8 years.

In a progress segment on Shark Tank Season 15 Episode 13, it was revealed that lifetime sales in the 6 years before appearing on Shark Tank were only $250,000. After the episode aired, sales increased sevenfold, reaching $1.25 million within 8 months. Taylor expanded his team and hired a social media manager. He is now working with 15 different families in 6 states.

What Is Long Table Pancakes Net Worth?

As of now, Long Table Pancakes is estimated to be worth $1 million. The company has been in the food and beverage business for 8 years, as of 2023. Samuel Taylor, the founder, started this business by taking significant risks and achieved success within the first two years.

The growth of the pancake business is highest in North America. The market for this industry is expected to reach $1.36 billion by 2025.

The headquarters of Long Table Pancakes is located in Chicago, Illinois, United States, and the company employs between 2 to 10 people.

Yes, Long Table Pancakes is still in business as of July 2024.

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