The Cold Plunge is a wellness product designed to improve health through cold water immersion, benefiting the immune system, mood, and overall fitness. This scientific approach helps boost energy, elevate mood, and support mental health. Cold Plunge was launched in March 2020 and is based in Sacramento, California.
Cold Plunge therapy is known for its many wellness benefits, including immune system support, increased blood flow, reduced chronic pain, boosted metabolism, and better sleep quality. It also promotes discipline and resilience.
The Cold Plunge model includes features like cooling down to 39°F, compatibility for indoor or outdoor use, circular filtration, ozone sanitation, a 20-micron filter, insulated spa cover, 1-year factory warranty, guided plunge videos, a cell phone holder, hose filter, skimmer net, and an attractive underwater light.
This plunge costs around $1 per day to operate, making it an affordable wellness solution. Currently, the Cold Plunge is available in four types: Cold Plunge, Hot & Cold Plunge, Cold Plunge Pro, and Hot & Cold Plunge Pro, each with different pricing.
| Company Name | The Cold Plunge |
| Founder | Michael Garret and Ryan Duel |
| Product | world’s best cold plunge. Take the Plunge. Change your life |
| Asked For | $1.2 Million for 5% Equity |
| Final Deal | Robert Herjavec |
| Shark | $1.2 M + $1.2M as a loan for 10% Equity |
| Episode (Shark Tank USA) | S13 E21 |
| Air Date | May 2, 2022 |
| Business Status | In Business |
| Net Worth | $24 Million *estimated |
Who Is The Founder Of Plunge?
The Cold Plunge company was co-founded by Michael Garrett and Ryan Duey in March 2020. Both close friends, they each had experience running their own businesses before starting this venture.
Michael Garrett grew up in Arizona and later moved to Los Angeles to pursue his passion for float therapy. After extensive travel and research, he opened Reboot Float & Cryo Spa in San Francisco. During a road trip in the Rocky Mountains, he experienced cold water immersion in rivers and lakes and fell in love with it, inspiring him to invent the Cold Plunge product with his father in 2020.
Ryan Duey, originally from Northern California, studied at Cal Poly University and then worked in Madrid for two years. Later, he joined the front office of the San Jose Earthquakes soccer team. A motorcycle accident during a trip to Thailand shifted his perspective, ultimately leading him to co-found Cold Plunge.
Plunge Shark Tank Update
Michael Garrett and Ryan Duey, co-founders of Cold Plunge, believed that appearing on Shark Tank could help them secure funding to expand their business.
However, they are currently facing long shipping times, with some orders taking over 10 weeks to fulfill, leading to customer dissatisfaction. This delay could negatively impact future sales. To address this, they plan to improve their shipping process and increase manufacturing capacity.
| Cold Plunge | $4,990.00 |
| Hot & Cold Plunge | $5,490.00 |
| Cold Plunge Pro | $5,990.00 |
| Hot & Cold Plunge Pro | $6,490.00 |
What is Plunge’s Net Worth?
Plunge’s estimated net worth is $24 million. Since its launch in 2020, Cold Plunge has seen steady growth. The founders claim they offer this wellness product at an affordable price to make it accessible to more consumers.
