Youthforia is a skincare makeup brand and the makeup products of this brand are sleep-friendly. This means that one can sleep wearing this brand’s makeup and it does not cause any skin irritation. Because of this special thing, the Youthforia skincare brand is known.
The founder and CEO of this company is Fiona Co Chan, who is a professional software developer and has worked in the most polluted cities of China. Fiona used to get very tired after work due to which she used to go to sleep without taking off her makeup.
Due to this habit, irritation-like issues started coming on her skin. This is where she got the idea to create this makeup brand. The idea of this Youthforia company came at the time of the 2020 Covid19 Pandemic but this company was launched in March 2021.
After the launch of this company, one of its products Youthforia’s BYO Blush became very viral on the social media platform Tiktok. This product has been a best-seller on Amazon.
Fiona Co Chan wants to make this skincare company a national brand, so she decided to raise funding. Fiona appeared on Shark Tank Season 14 Episode 15 and asked the sharks for $400,000 for 5% equity at $8 Million Valuation.
What Is Youthforia?
Youthforia is a skincare sustainable makeup company. This makeup brand uses natural, plant-based synthetics, and nutritionally-dense and biobased formulas to create its products. Due to this, the product comes with luxurious textures and high performance.
98% of this brand is biobased certified by USADA Biopreferred. Sleeping wearing their makeup products does not cause skin irritation and the skin becomes better. All their skin products are for all skin types.
This company has tested all the skincare products whether they are sleep-friendly or not and the results are sleep-friendly. The best-selling product of this brand is “BYO BLUSH”, Avocado oil, Sunflower oil, and Skin Chi Complex have been used to make this product.
The company says that it does not use ingredients like Parabens, Fragrance, Petrolatum, Mineral Oil, and Cyclic Silicones. The cost of makeup products of this brand ranges from $26-$38.
| Company Name | Youthforia |
| Founder | $2M *estimated |
| Founded | March 2021 |
| Product | A clean makeup brand |
| Asked For | $400k for 5% equity |
| Final Deal | $400k for 8% equity |
| Shark | Mark Cuban |
| Episode (Shark Tank USA) | S14 E15 |
| Air Date | March 3, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | San Francisco, California, United States |
| Lifetime Worth (Sales) | $15M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Youthforia?
Fiona Co Chan is the founder and CEO of the skincare brand Youthforia. Fiona is a software developer and has worked in China for a long time. She got the idea of this business while working in China.
Along with studying BA in economics from Dartmouth College, she also learned many programming languages.
Youthforia Before Shark Tank
Fiona came up with the idea of this business because she used to sleep without taking off her make-up and secondly, she used to have problems with make-up on late-night parties.
A problem is visible in both these situations, wearing make-up for a long time at night or sleeping. To solve this problem, in 2020, Fiona came up with the idea of Youthforia.
A lot of research had to be done to make the product so that there is no skin irritation problem after sleeping wearing makeup. At the time of product development, Fiona used all the products herself and it had a great effect on the skin.
Fiona’s husband also supported her during product development. She had uploaded the video of “BYO BLUSH” on TikTok and achieved 40-50 million views within 1 year after that video went viral.
In March 2021, this company was officially launched. The skincare products in this company are available on the company website, 488 Ulta Beauty, and Amazon stores.
How Was The Shark Tank Pitch Of Youthforia?
Fiona, a resident of San Francisco, California, entered Shark Tank and asked the sharks for $400k for 5% equity. She gave a demo to Shark about her makeup products and also gave some products to test.
From April 2021 to now in 2022, their lifetime is $2 million. 50% of the sales of this business come from direct consumers, 15% from Amazon, and 35% from wholesale.
They have also launched the product at 309 Doors of Ulta and Thirteen Lune of JCPenney. Apart from all these, it is also available at 300 additional stores.
Their Color Changing Blush costs $36 and Pre-Game Primer costs $38, their landed costs $4-$6. She started her business through social media, especially TikTok. Currently, 84% of their revenue is organic.
Robert Herjavec said that he did not understand this product, and then he was out. Lori Greiner also got out of this business. Barbara Corcoran said that she is still confused about this product, so she is out. Mark Cuban said he agrees with Barbara’s point so he is out.
What Happened To Youthforia After Shark Tank?
Youthforia was funded by Mark Cuban in Shark Tank. Many people have shared their opinion on social media and they say that this product is very expensive.
Their lifetime sales are estimated to be over $15 million by March 2024. They launched 6 new shades on March 6, 2024, and till now they have a total of 25 shades.
Youthforia Shark Tank Update
The founder of this makeup brand, Fiona, after appearing in the shark tank, gave a great presentation to the sharks. Fiona talked about the sales and performance of her company and also said how big the beauty industry is.
The first progress segment of this Makeup company was released in Shark Tank Season 15 Episode 17. Fiona said that before Shark Tank, they had 2 employees and they were making $6,500 every day and lifetime sales were $2 million. Nine months after this episode aired, they had 10 employees and were making $15,000 in sales per day.
Since the time of the Shark Tank episode, they have sold $8 million in products. Their products are currently being sold in 600+ stores nationwide.
We’re following Fiona Co Chan along with her company for further updates.
What Is The Net Worth of Youthforia?
The official launch of this company took place in 2021 and in the present time, the worth of Youthforia is estimated at $7 million. Founder Fiona and her husband were able to turn this business into a successful makeup brand thanks to social media.
We can take this company as an example of how using social media can become a successful brand. According to a 2023 report, the estimated value of the Beauty & Personal Care industry in the United States is $91.41 billion. It is estimated that the compound annual growth rate can be 2.60% till 2023-27.
Is Youth Foria Still In Business?
This makeup brand made from social media is growing very well in today’s time. After knowing about this brand through social media, many people are using its products.
Currently, +53.6k active followers are present on the Instagram account of this brand. Followers of this brand on Tiktok are +120.1k and total likes are +3.5 million as of March 2023.
The cosmetic brand is headquartered in San Francisco, California, United States, and employs 2-10 people, according to its LinkedIn profile.
Yes, Youth Foria is still in business as of March 2024.
frequently asked questions
Who founded Youth Foria?
The idea of Youth Foria came in the time of 2020 COVID-19 and was founded in 2021 by Fiona Co Chan.
How much does “BYO BLUSH” cost?
The cost of Byo Blush is $36.
