Shake It Pup is a dog food seasoning business. This business was founded in 2016 by Brett Maiolfi and AJ Crook. In 2016, Brett started another dog-related business, SnapWag, which creates high-quality customized food plans for dogs.
Shake It Pup was launched to improve pet food plans and provide dogs with different flavors. This dry dog food seasoning can be used in any dog food to enhance nutrition and taste.
After the company was launched, the product was made available on Amazon and the company site. Brett ran a dog business called SnapWag that got a lot of customers for Shake It Pup.
To increase sales and expand their business, Brett Maiolfi and AJ Crook appeared on Shark Tank Season 11 Episode 13 and asked for $100,000 for 20% equity at a $500k Valuation.
What Is Shake It Pup?
Shake It Pup is a dog food business and their product is dry dog food seasoning. Using this food changes the taste of dog food and also works for nutrition.
Shake It Poop Seasoning comes in different flavors Bae’con and Eggs, Barkin BBQ, Slammin Salmon, Turkey Feast, Pizza My Heart, Peanut Butter Belly and many more. Each 4.5-ounce bottle costs $12 and can be purchased from Amazon. The dog gets healthy nutrition from these foods.
|Shake It Pup
|Brett Maiolfi and AJ Crook
|Dog food seasoning
|$100k for 20% equity
|$100k for 25% equity
|Episode (Shark Tank USA)
|Feb 28, 2020
|Out of Business
|Sunset Beach, California, US
|Lifetime Worth (Sales)
|Buy and Watch
Another Shark Tank Pitch
Who Is The Founder Of Shake It Pup?
Brett Maiolfi is the founder of the Shake It Pup company and AJ Crook is the brand manager. Before starting this company, Brett was running the Snapwag company.
Crook is experienced in branding as he has worked in companies such as Hype Media Group, The Catch Seafood Co, and more.
How Was The Shark Tank Pitch Of Shake It Pup?
After entering Shark Tank, Brett Maiolfi and AJ Crook asked the sharks for $100k for 20% equity. Since starting the business, he has made $105,000 in sales. Each product has an average making cost of $2.44 and is sold for $12.99 at a considerable margin.
Kevin O’Leary made the first offer of $100k for 50% equity. Lori Greiner offered $100k for a 3% stake + a royalty of $1 per unit until $100k is paid, which then reduces to $0.25 in perpetuity.
Mark Cuban offered $100k for 25% equity. Brett accepted the offer.
What Happened To Shake It Pup After Shark Tank?
Shake It Pup got a deal on Shark Tank. AJ Cooper left this company in July 2021, within 1 year of this episode of Shark Tank airing. As of September 2023, this company has gone out of business. The lifetime sales of this company were $5 million.
Shake It Pup Shark Tank Update
Due to Shark Tank, the sales of Shake It Pup increased and many dog lovers used their product. After this product became available on Amazon, many users gave negative reviews. The user says the dog used to run away from food after smelling it.
What Is the Net Worth of Shake It Pup?
Shake It Pup’s Net Worth is $0.5 Million. This company is not active yet, maybe the negative response of the people could be the reason. Many users on Amazon have described this product as toxic for dogs.
Is Shake It Pup Still In Business?
Shake It Pup Company was started in 2016 and is no longer in business. This business does not exist right now and their stock is not available even on Amazon.
The official address of this business is Sunset Beach, California, United States.
No, Shake It Pup is not in business as of 2023.