Ready Set Food is a baby food business introducing food products that will help parents prevent food allergies in their children. This early allergen introduction food business was founded in 2017 by Katie Marks-Cogan, Daniel Zakowski, and Andrew Leitner.
After starting the company, these three co-founders had to educate people about the problem of baby food allergies. When the baby grows up, it must be allergic to many foods.
According to a report by WebMD, there are 160 allergenic foods that can affect babies, including cow’s milk, eggs, peanuts, fish, and many more. The many symptoms of food allergy are Hives, welts, Flushed skin, rash, and more.
Ready Set Food Company prevents most food allergies in babies with Early Allergen Supplements Foods. There are many doctors in this company who have tested this product in the lab.
In 2019, the company raised $2.2 million in funding from various investors led by Amplify.LA, PLG Ventures. The three co-founders of this company appeared on Shark Tank Season 11 Episode 12 for funding and asked the sharks for $350,000 for 7% equity at a $5 Million Valuation.
What Is Ready Set Food?
Ready-set food prevents food allergies in babies. Ready-set food is a power format containing a mixture of many natural foods like Peanuts, eggs, milk, cashews, almonds, walnuts, sesame, soy, etc.
This power has to be given to children from 4 months onwards. Stages 1, 2, and 3 these three powers have to be fed to children.
You can buy these products at retail stores Walmart, Target, Kroger, Bakers, Smith’s, Wegmans and many more. You can buy online from Amazon and the company website.
| Company Name | Ready Set Food | |
| Founder | Katie Marks-Cogan, Daniel Zakowski, and Andrew Leitner | |
| Founded | 2017 | |
| Product | Early allergen introduction for babies | |
| Asked For | $350k for 7% equity | |
| Final Deal | $350k for 10% equity | |
| Shark |  Mark Cuban | |
| Episode (Shark Tank USA) | S11 E12 | |
| Air Date | Jan 19, 2020 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, US | |
| Lifetime Worth (Sales) | $12.5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Ready Set Food?
The Co-Founders of Ready Set Food Company are Katie Marks-Cogan, Daniel Zakowski, and Andrew Leitner. The company was officially launched in 2017.
Dr. Katie Marks-Cogan
‘Katie’ is the Chief Allergist at the company as well as the owner of Clear Allergy. After graduating from the University of Pennsylvania School of Medicine, he worked as a board-certified pediatrician in South Bay Aller for 7 years.
Daniel Zakowski
Daniel is the co-founder and CEO of this company. He has worked for 2 years as Director of Strategy and Business Operations in the popular company OpenX.
How Was The Shark Tank Pitch Of Ready Set Food?
After entering Shark Tank, co-founders asked for $350k for 7% equity from the sharks. When asked by the sharks, they told the sharks that they had previously raised $2.4 million at a $5 million valuation. By the end of 2019, they are projecting sales of $450k.
Kevin O’Leary made two offers of $350k for 11% equity or $350k as a loan at 8% interest for a 5% equity.
Lori Greiner offered $350k as a loan at 2% interest for a 7% equity + a royalty of $1 per unit until $500k is paid. Both Rohan Oza and Barbara Corcoran were out of it.
Mark Cuban offered $350k for a 10% equity + 2% equity as an advisory share contingent on a donation to low-income families. Mark offered 10% equity. The co-founders accepted Mark’s offer.
What Happened To Ready Set Food After Shark Tank?
Ready Set Food got a deal on Shark Tank. Mark Cuban invested in this company. In June 2021, the company raised $3.5 million led by Edward-Elmhurst Health Netrutwa and backed by investor Mark Cuban, AF Ventures.
They launched Oatmeal for 6-month-old babies, Puffs for 8-month-old, and Bar products for 12-month-old babies. In 2022, the annual revenue of this company had reached $3.5 million.
Their products are currently available at 300+ retail stores in the United States including Target, Walmart, King Soopers, Major, Kroger, Foods Co, Sprouts, and 25+ retail chains.
What’s new on Ready Set Food
Last Update: September, 2023
As of September 2023, the company’s annual revenue is $4-$5 million. This company has raised a total of $9.3 million in funding so far.
Ready Set Food Shark Tank Update
After this episode of Shark Tank aired, this company’s Updates segment was on S14E9. They explained about the progress of their business and told that now they have allergic food available for 6 months to 12 months babies. The company had $500k in lifetime sales before Shark Tank and $6M+ in lifetime sales in 2022 so far after Shark Tank.
What Is the Net Worth of Ready Set Food?
Ready Set Food has an estimated net worth of $10 million. This company has raised $9.3 million so far. In recent times, this type of similar business has started slowly. Many parents have bought their products from Amazon.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $5M *estimated |
| 2020-22 | $7M *estimated |
| 2017-19 | $500k *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2017-21 | $9.3M | Mark Cuban, Edward-Elmhurst Health and 13+ Investor |
Is Ready Set Food Still In Business?
When the ready-set food business started, there was no competitor, but in the present time, thousands of companies are doing similar things. They are currently doing research for new effective methods.
The headquarters of this company is in Los Angeles, California, United States, and 11-50 people are working in it.
Yes, Ready Set Food is Still in business as of September 2023.
