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📈 Sharks' Investment (Final Deal)
The 180 Cup was valued at approximately $2 million when Solomon pitched. Today, the company is defunct with zero net worth. Despite impressive early sales of 5 million units and $385,000 revenue within six months, the partnership with Daymond John failed due to strategic disagreements. The business has ceased operations entirely.
Solomon Fallas appeared on Shark Tank Season 5 in 2014 seeking $300,000 for 15% equity. His product, the 180 Cup, is a disposable plastic cup that functions as a regular 18-ounce cup when right-side up, but flips to reveal a built-in 1.5-ounce shot glass when inverted.
Fallas arrived with impressive numbers. In under six months before the show, he’d sold over 5 million cups and generated $385,000 in revenue across more than 500 retail locations, including Walmart.
His college-focused distribution strategy—hiring students to promote in liquor and grocery stores—achieved a 92% reorder rate among smaller retailers.
Daymond John offered $300,000 for 25% equity after initial negotiations, which Fallas accepted. However, their partnership deteriorated over strategic differences. Notably, Fallas rejected Daymond’s suggestion to partner with Lil Jon as a brand ambassador, a decision Daymond believed was a missed growth opportunity.
Despite early momentum, the 180 Cup ultimately failed. The partnership with Daymond ended roughly three years after the pitch. The company has since ceased operations, with the website domain now available for sale.
Market saturation, execution challenges, and disagreements over growth strategy contributed to the company’s decline.
