Shark Tank ABS Protein Pancakes Net Worth and Updates

Fitness professionals Josh McClelland and Ashley Drummonds pitched ABS Protein Pancakes on Shark Tank Season 7 in 2016, seeking $120,000 for 40% equity. The company sells high-protein, low-carb pancake mixes designed for fitness enthusiasts who don’t want to sacrifice taste for health.

Each serving contains 24-26 grams of protein with only 150-250 calories and 6-8 net carbs. The mixes are all-natural, gluten-free, grain-free, and made with coconut flour and stevia. Available in Chocolate Chip, Cinnamon Swirl, and Vanilla Cake Batter flavors, each $42.95 bag makes approximately 40 pancakes.

Before appearing on Shark Tank, the duo had generated $100,000 in lifetime sales since 2014, growing from 20 orders weekly to a significant operation. However, the high manufacturing cost ($12-14 per unit) relative to selling price ($42.95) concerned the sharks.

Mixed reactions emerged. Mark Cuban praised the taste, but Kevin O’Leary and Robert Herjavec criticized the price and texture. Initially, Daymond John and Robert Herjavec made offers—John for 42% equity and Herjavec for 50%. Drummonds and McClelland accepted John’s deal.

The exposure created unprecedented demand. The night the episode aired, their website crashed with 35,000 concurrent users. In just one month, they generated a full year’s worth of previous sales. However, this spike was temporary, and sales declined after six weeks.

The deal with Daymond John never officially closed. By 2022, ABS Protein Pancakes reported $1.6 million in annual revenue and remained partially operational on Amazon, though the company’s website became dormant. Ashley Drummonds later pivoted to other ventures, including ABS fitlife, a fitness streaming platform.​