Souper Cubes, launched in 2017, is a company specializing in stackable freezer food trays designed to offer an efficient food storage solution. The trays are ideal for storing portions of foods like soups, broths, leftovers, stocks, and more.
Made from BPA-free, 100% FDA food-grade silicone, Souper Cubes trays are known for their high-quality materials. They are dishwasher safe and easy to use, allowing for convenient popping out of frozen portions. The trays are also oven-safe up to 415ºF, though the lids are not designed for oven use.
In addition to food storage, Souper Cubes trays can be used for baking, making cubes, and more, providing versatile functionality in the kitchen.
| Company Name | Souper Cubes |
| Founder | Jake Sendowski and Michelle Sendowski |
| Product | silicone trays for freezing food in perfect portions |
| Asked For | $400,000 for 5% Stake |
| Final Deal | $400,000 for 5% Stake |
| Shark | Lori Greiner |
| Episode (Shark Tank USA) | Season 13 Episode 21 |
| Air Date | May 2, 2022 |
| Business Status | In Business |
| Net Worth | $2.5 Million *estimated |
Who Is The Founder Of Souper Cubes?
Jake Sendowski is the Co-Founder and CEO of Souper Cubes. He holds a Ph.D. and a Master of Science in Electrical Engineering from Caltech. Prior to founding Souper Cubes, Jake worked at Intel Security for 2 years and spent 4 years at Vectra AI as Director of Product Management.
Michelle Sendowski, also a co-founder of Souper Cubes, earned her degree from UCLA. She has experience as a Senior Assistant at Stanford University and worked part-time as a Research Analyst at UCLA BRAID Research.
Did Souper Cubes Get a Deal on Shark Tank?
In Shark Tank, Jake Sendowski and Michelle Sendowski, co-founders of Souper Cubes, sought $400,000 for 5% equity in their company, valuing it at $8 million.
Kevin O’Leary made two offers:
- $400,000 for 3% equity plus $0.40 royalties per unit.
- $400,000 for 15% equity with no royalties.
Barbara Corcoran also made two offers:
- $400,000 for 10% equity.
- $800,000 for 20% equity.
The founders were not willing to accept Barbara’s higher equity demands, as Michelle felt 20% was too much and hadn’t yet discussed it with her partner.
Kevin revised his offer to $400,000 for 3% equity and $0.40 royalties per unit until $1 million was paid, but the founders did not accept this deal either.
Mark Cuban liked the name “Souper Cubes” but lacked enough information about the product, so he declined.
Lori Greiner found the product promising and offered $400,000 for 5% equity, which the founders accepted.
Kendra Scott expressed interest but could not surpass Lori’s offer, so she also exited the deal.
Souper Cubes Shark Tank Update
Following their appearance on Shark Tank, Souper Cubes secured funding from Lori Greiner and plans to invest heavily in marketing to boost their global expansion efforts. This strategic move aims to capitalize on the momentum from the show.
In the initial months post-show, the company experienced a significant surge in sales, surpassing $1 million in a single month. Although the sales growth has since steadied, the company continues to see an upward trend.
Souper Cubes products are available on Amazon, their website, and through retail partners such as Sur La Table, Food52, and Williams Sonoma. Each freezer tray costs $3.80 to produce and retails for $36.99, allowing the company to maintain a high profit margin.
What Is The Souper Cubes Net Worth?
Souper Cubes has an estimated net worth of $2.5 million. As of 2022, the company remains profitable and consistently generates millions of dollars in sales each month. With a workforce of 10 to 50 employees, Souper Cubes has also made a positive impact by providing job opportunities.
