How to Be a Redhead is a beauty brand founded in 2011 by Adrienne and Stephanie Vendetti. This business idea started when they were looking for some products for their red hair but felt there was a shortage in the market.
After spending a lot of time in research and development, they launched their website and started offering beauty products for redheads. Initially, they started telling people about the product by building a community on social media. In 2016, they published a book “How to Be a Redhead”, which gave their publicity.
There were 10 skus in their beauty line in 2021 and many new product lines are likely to be launched in 2024. These two sisters appeared on Shark Tank Season 15 Episode 14 and asked the Sharks for $350,000 for 10% equity at a $3.5 Million Valuation.
What Is How to Be a Redhead?
This is a cosmetic beauty brand for Redhead. They sell a lot of beauty products like lashes, shampoo, lipsticks, and more just for redheads. You can buy beauty products on an on-time and subscription basis, you will get a 15% discount on a subscription basis.
| Company Name | How to Be a Redhead | |
| Founder | Adrienne Vendetti and Stephanie Vendetti | |
| Founded | 2011 | |
| Product | Beauty Care Product for Redhead | |
| Asked For | $350k for 10% equity | |
| Final Deal | $350k for 15% equity | |
| Shark |  Mark Cuban | |
| Episode (Shark Tank USA) | S15 E14 | |
| Air Date | Feb 16, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Charlotte Metro, South Carolina, USA | |
| Lifetime Worth (Sales) | $4.4M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of How to Be a Redhead?
How to be a Redhead Beauty Brand Co-Founders are Two Sisters Adrienne Vendetti and Stephanie Vendetti. They started this company in 2011.
After completing her marketing studies at the University of Miami, Stephanie started this company with her sister.
How Was The Shark Tank Pitch Of How to Be a Redhead?
After sisters Adrienne and Stephanie entered the Shark Tank, they explained about their products and asked the Sharks for $350k for 10% equity. 2% of the population in the world has red hair and its conservative number is 157 million.
This year they are projecting to do $1.1 million in sales. Last year’s sales were $833,000. They are projecting to do $2.4 million in sales by 2025. Apart from all this, they are still running in profit. This year’s (2023) net profit is $80,000 and gross is $250,000.
Their lifetime sales from 2011 to 2023 are $4.4 million and sales of $2 million in the last 2 years. The selling cost of Heavy Brows is $26 and the landed cost is $4. 55% of the customers come for re-order. Customer Acquisition Cost is $26.
Lori Greiner said this is not the right investment for her so she is out. Robert Herjavec said this business is not his type so he is out. Barbara Corcoran said you don’t need sharks so she is out.
Kevin O’Leary Offered $350k for a 10% equity + a $2.50 royalty until $350k is paid, which then drops to $1 in Perpetuity. Mark Cuban made an amazing offer of $350k for 15% equity. They accepted Mark’s offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Robert Herjavec | No Offer |
 Kevin O’Leary | $350k for a 10% equity + a $2.50 royalty until $350k is paid, which then drops to $1 in Perpetuity (#1) |
| Mark Cuban | $350k for 15% equity (#1) |
 Barbara Corcoran | No Offer |
 Lori Greiner | No Offer |
| Founder’s (Countered) | No Counter |
| Final Deals | $350k for 15% equity |
What Happened To How to Be a Redhead After Shark Tank?
How to Be a Redhead Got a Deal on Shark Tank Mark Cuban Invested $350k in This Company for 15% Equity. After this episode aired, many people started purchasing their beauty line products and posting them on social media.
Within a few hours, their sales were boosted by 300%. Right now we are following the co-founders and their businesses for more information.
How to Be a Redhead Shark Tank Update
Mark Cuban is a great mentor and investor. He told the co-founders that they had to build a name for themselves as a lifestyle brand that would be sustainable going forward. Hopefully, we can get to know some good news about this brand in the coming time.
What Is How to Be a Redhead’s Net Worth?
How to Be a Redhead’s net worth is estimated at $1 million. There is a lot of competition in the cosmetic industry but very few companies target the redhead category because its market size is very small. There is a huge opportunity for a new startup to make its way.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2011-24 | $4.4M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2023 | $350k | Mark Cuban |
Is How to Be a Redhead Still In Business?
Adrienne and Stephanie are currently focusing on building their beauty brand, a lifestyle brand, which can create a company worth a billion in a short time.
The current headquarters of this company is in Charlotte Metro, South Carolina, United States, and currently, 2-10 employees are working in it.
Yes, How to Be a Redhead is still in business as of February 2024.
frequently asked questions
Who is the Founder of How to Be a Redhead?
How to Be a Redhead was founded by Adrienne Vendetti and Stephanie Vendetti.
Did How to Be a Redhead get a deal on Shark Tank?
Yes, How to Be a Redhead get a deal in Shark tank.
