Squid Socks is a baby sock company that specializes in manufacturing socks featuring the unique Squiddy Dots design, made from 100% safe materials. Each sock is equipped with Squiddy Dots, made from 100% silicone, ensuring a secure grip on the feet.
The socks are crafted from a combination of bamboo, cotton, and polyester, making them soft, breathable, and gentle on baby skin. Additionally, all products have been certified by the CPSC (Child Product Safety Certificate) for safety.
In addition to baby socks, Squid Socks also offers designs for adults. Prices for the socks range from $24 to $50.
| Company Name | Squid Socks | |
| Founder | Jessica Miller & Gabe Miller | |
| Founded | Jan 2015 | |
| Product | Soft baby socks made with Squiddy dots design | |
| Asked For | $125K for 20% equity | |
| Final Deal | $125K for 33% equity | |
| Shark |  Daymond John | |
| Episode (Shark Tank USA) | S11 E3 | |
| Air Date | Oct 13, 2019 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | US | |
| Lifetime Worth (Sales) | $5M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Squid Socks?
The president and co-founder of Squid Socks is Jessica Miller, who started the company with her husband, Gabe Miller.
Jessica Miller
After graduating from Washington State University, Jessica gained valuable experience as a salesperson at various companies, including Atiyeh and Associates, Oso Stephanie, and Simple Concepts Consulting.
Gabe Miller
Gabe holds an MBA from the University of Washington and has served as an engineering manager at Boeing. In October 2021, he joined Wisk Company, although he continues to work part-time on the socks business.
How Was The Shark Tank Pitch Of Squid Socks?
Gabe and Jessica Miller entered Shark Tank with their two kids, seeking $125,000 for 20% equity in their company, Squid Socks. They shared their business journey and the inspiration behind their product.
The couple has pending utility patents and a trademark for their socks. Over the past 16 months, the business has generated $40,000 in sales. The retail price of the socks is $24, while the wholesale price is $12, with a production cost of $5.85.
Despite their compelling pitch, Kevin O’Leary, Lori Greiner, and Mark Cuban decided not to invest. Robert Herjavec offered $125,000 for 40% equity, which Daymond John matched. After a brief discussion, Daymond modified his offer to $125,000 for 33% equity.
Lori Greiner expressed interest in partnering with Daymond, but he declined. Robert then revised his offer to $250,000 for 40% equity. The Millers countered with a request for 25% equity, but Daymond maintained his offer. Ultimately, they agreed to Daymond’s revised proposal.
Finalized: Daymond John invest $125k in exchange for 33% equity in Squid Socks.
What Happened To Squid Socks After Shark Tank?
After receiving funding on Shark Tank, Squid Socks experienced a surge in demand, with thousands of orders flooding in. Daymond John has proven to be an excellent partner for the company, given his extensive experience in the clothing industry.
Recently, Squid Socks has expanded its product line to include comfortable seasonal socks for kids, as well as launching a new category for adult socks. Jessica Miller serves as the President of the company while balancing her responsibilities as a mother. Gabe Miller currently works part-time at the company alongside his full-time job.
The brand ships socks worldwide, and its products are available at retailers like Bed Bath & Beyond, Amazon, and various stores across the United States. As of February 2023, Squid Socks has reported an impressive annual revenue of $3 million.
Following the episode’s airing, over 50,000 visitors flocked to the company’s website, significantly boosting sales. The products have also received positive reviews from customers.
We will continue to monitor Jessica and Gabe Miller’s journey with Squid Socks for further updates.
What Is The Net Worth of Squid Socks?
The socks industry in the United States is estimated to be valued at $2.08 billion in 2023, with continued growth expected year over year.
Squid Socks has been featured in numerous media publications, including Popsugar, among others. The company’s headquarters is located in the United States. If you need any more details or further updates, feel free to ask!
Yes, Squid Socks is still in business as of August 2023.
