Dr. Anika, the founder of OpulenceMD Beauty, needs funding to increase sales and expand her company, That’s why she asked Sharks for $75,000 for 5% equity in Shark Tank Season 12 Episode 20. This Eyes beauty company had a valuation of $1.5 million in Shark Tank.
The brand associated with the Eyes beauty product is already a market, but most of the brands make their products eyelashes in which glue is used.
The glue is used so that the eyelashes stick properly along the eyeliner.
Most of the time, if this glue is used on adhesive lashes, it can cause a lot of damage to the natural lashes.
eyelash A Small Market This industry had a market value of $1.3 billion in 2021 and is also growing. If some sources are to be believed, it could reach a value of $4 billion by 2031.
If OpulenceMD Beauty satisfies its consumers, it can become a big brand in the eyes beauty product category in the coming time.
What Is OpulenceMD Beauty?
OpulenceMD Beauty is a brand that manufactures accessories like glue-free, magnetic lashes, eye makeup, skincare, and more.
Magnetic is used in the eyelashes that are made and not any glue. However, other brands use glue on their eyelashes which can damage the natural lashes.
It manufactures multiple products like eyelashes, eyelashes Cleaner, etc. apart from skincare products and manufactures Sculpted Brow & Lash Glaze.
Most of the eyeliners have a shelf life of 3-4 months but their magnetic eyeliners have a shelf life of around 6 months.
The lashes that are made by this brand are made from high-quality materials, after which they are properly cleaned and stored 45 times.
This SanitEYEs Lash and Lid Sanitizer product is designed to wash out magnetic eyelashes. It is a negative thing that these OpulenceMD beauty lashes are not waterproof so they should not be near water.
According to the LinkedIn account, this OpulenceMD beauty company was started in July 2019 by Dr. Anika Goodwin.
They have different tools to clean the eyeliner and make it beautiful, including The Lash Genie, The Precise Brush & The Applicator.
This brand allows the user to buy in Direct to Consumer mode, if the customer joins their membership, then he will get an extra 20% discount. The cost of their platinum membership is $30.
Shut down due to the pandemic so Dr. Anika Goodwin did her product selling on Valentine’s Day on February 14, 2020.
She started her product selling through “Lashinista Starter Kit” on her website. Right now its price is $125.
Before using this eyelash, apply magnetic liner, after that place the eyelashes in the eyeliner. It is easy to use and it is also easy to remove.
| Company Name | OpulenceMD Beauty |
| Founder | Dr. Anika Goodwin Hilderbrand |
| Founded | July 2019 |
| Product | luxurious beauty brands that make glue-free, magnetic lashes |
| Asked For | $75,000 for 5% equity |
| Final Deal | $100,000 for 20% equity |
| Shark | Kendra Scott |
| Episode (Shark Tank USA) | S12 E20 |
| Air Date | April 9, 2021 |
| Business Status | In Business |
| Net Worth | $1 Million *estimated |
| Website | Visit Website |
| Headquarters | Greensboro, North Carolina, US |
| Go To Amazon | Buy Now |
Another Shark Tank Pitch
Who Is The Founder Of OpulenceMD Beauty?
The Founder & CEO of OpulenceMD Beauty is Dr. Anika Goodwin, a board-certified ophthalmologist. Ophthalmologists are also known as Eye and Vision Care Specialists.
Anika earned a Bachelor of Science degree in Pharmacy from the University of North Carolina at Chapel Hill in 1997.
Completed the degree of Medicine (MD), Medicine from the Medical University of South Carolina in 2001.
After completing her studies, in 2010 she joined the US Federal Government as an Oculoplastic Surgeon.
She Opened the EYEmergencyMD Clinic in Arizona in 2018 and closed in February 2020. Doc Mcdiva, LLC started in March 2017 and is still running it.
According to BlackEnterprise, Dr. Anika Goodwin has performed more than 10,000 eye surgeries in her 15 years as a board-certified ophthalmologist.
OpulenceMD Beauty Before Shark Tank
Before starting the OpulenceMD beauty company, Doc Mcdiva was running this clinic which she used to fix her patent eyes.
Anika used to use glue-on lash extensions for a long time. But when she came to know about her natural eyelash damage, she got worried about it.
On searching for the founder, she came to know that most of the company uses glue and some chemicals to make eyelashes. Natural eyelash removal can be done by coming under its side effect.
Natural Eyelash Removal has to be done due to glue-on lash extensions, this problem was not coming only to Nika, many of her patients also had the same problem.
To solve this problem, Anika started OpulenceMD Beauty Company after a lot of searching and experimentation.
This company was launched in July 2019 but due to the pandemic started selling on February 4, 2022, Valentine’s Day.
The lashes that this company makes are made from Siberian mink and the magnetic liner contains some tiny iron oxide particles. This product has received FDA approval.
It is a US-made product and it is shipped internationally. In September of 2020, OpulenceMD was awarded a $10,000 grant from Stacy’s Rise Project, in cooperation with “Hello Alice.”
How Was The Shark Tank Pitch Of OpulenceMD Beauty?
Dr. Anika Goodwin entered Shark Tank with her company, OpulenceMD Beauty, and demanded $75,000 for 5% equity from the sharks.
The entrepreneur gave information about her product to Shark and also told the story behind this idea.
The entrepreneur also said that she does not have a patent for this product and she is not creating magnetic liners and lashes. But she creates a weightless lash. These lashes can be reusable 40 times.
This one box of lashes has a selling cost of $245, it is manufactured for $20 and has more than 95% profit.
This company was sold in February 2020 and by mid-2021 the sales of this product were $685,000. She was generating this revenue through social media paid marketing.
Last month this product had sales of $213,000, all online.
Mark and Kevin walked out of the business deal but Kendra Scott made an offer of $75,000 for 20% equity.
Dr. Anika Goodwin countered Kendra Scott at $100K for 20% equity and Kendra agreed.
OpulenceMD Beauty Shark Tank Update
OpulenceMD Beauty made a successful deal in Shark Tank with Kendra Scott, founder of the luxury jewelry company as its partner.
After this episode of Shark Tank aired, this company made very good sales, they got organic sales for 2 months. She did not do as many sales in 6 months, after Shark Tank, she did half a million sales in 2 months.
Many media publications have featured this company, including black entrepreneurs, Good Housekeeping, Bustle, Essence, Beauty Independent & many more.
This company has been featured in the list of Forbes Next 1000 Honoree 2021.
The Shark Tank episode of OpulenceMD Beauty aired on April 9, 2021, after which the sales of this company were very good.
It appears in August 2022 that the company will have completed its $1 million in annual sales.
For more information, we are following its website and social media handle.
What Is OpulenceMD Beauty Net Worth?
OpulenceMD Beauty has an estimated net worth of $1 million.
OpulenceMD Beauty is not fully expanded yet and it is not known whether this Shark Tank deal with Kendra Scott has been closed or not.
This company is selling its Eyelash product only on its website, till now it is not available on any other e-commerce & retail platform.
This company’s social media is still active and it is mainly focusing on influencer marketing.
Instagram Influencer & Jordan Brand Athlete Dana Evans promoted OpulenceMD Beauty’s product on her Instagram on 23rd August 2022.
Yes, OpulenceMD Beauty is still in business as of April 2024.
