Stage is an entertainment OTT platform that provides content in local dialects. It connects people with different dialects of the country on one platform and provides them with entertainment content in their dialect.
It is the first OTT platform in the world that focuses on providing content in local dialects. Every dialect of India has a unique culture which is also the identity of India. There are more than 19,500 dialects all over India, but people know 21 modern Indian languages at present.
This “Stage Ott” platform was launched in 2019 by Vinay Singhal, Shashank Vaishnav and Parveen Singhal with a focus on original hyperlocal content.
Before this Stage OTT platform, Vinay Singhal was the co-founder of India’s most viral website WittyFeed. According to YourStory, WittyFeed brought in 420 million page views and 2.5 billion ad impressions in 2 years. WittyFeed was launched in 2014.
In 2018, WittyFeed’s Facebook page was shut down. The founder decided that he would continue this work.
Vinay along with another co-founder Praveen Singhal and Shashank Vaishnav rebranded WittyFeed to Stage OTT in 2019. Stage Ott has been rejected 500 times for initial investment. In March 2021, this company raised its first investment of ₹3.5 crore from Inflection Point Ventures.
By May 2022, this startup has raised a total of ₹30.75 crore amount funding. Vinay, Shashank and Parveen appeared on Shark Tank India Season 2 Episode 3 with their company Stage Ott and demanded ₹3 Crores for a 1% equity at a ₹300 Crores Valuation from the sharks.
What Is Stage OTT?
Stage is the world’s first OTT platform based on local dialects. All the content on this platform is based on different local dialects of India.
This platform has created content about different artists of dialects in dialects language. They have a lot of original content in local dialects like comedy, folk, poetry, storytelling and motivational content.
They are working with different Dialect Artist of India like Haryanavi, Rajasthani, Bhojpuri, Konkani and many more. There is a lot of content on the stage OTT which is free and subscription will have to be taken for VIP content.
This mobile app of OTT platform has been downloaded by 10 lakh people on Playstore. At present, 50+ web series, 20+ movies+ and 100+ shows are available in local dialects on this platform.
|Stage OTT – local dialects
|Vinay Singhal, Shashank Vaishnav and Parveen Singhal
|World’s first OTT platform in local dialects
|₹3 Crores for a 1% equity
|₹1.5 crores for 0.6% equity + ₹1.5 Crores Debt @ 18% intrest
|Aman Gupta, Namita Thapar and Peyush Bansal
|Episode (Shark Tank India)
|Jan 4, 2023
|Indore, Madhya Pradesh, India
|Lifetime Worth (Sales)
|₹50 Crores *estimated
|Go To Amazon
Another Shark Tank India Pitch
Who Is The Founder Of Stage?
The co-founders of Stage OTT Company are Vinay Singhal, Shashank Vaishnav and Parveen Singhal. This business was officially launched in 2019.
Vinay is the co-founder and CEO of OTT Company. He opened an organization named Badlega Bharat in 2010. He has done his BTech from SRM University, Chennai.
Shashank is the co-founder and co-founder of this company. Apart from this, he is the co-founder of Badlega Bharat, Wittyfeed and Nukkad.
Praveen is the Chief Content Officer of the company. He did B.Sc from SRM University.
How Was The Shark Tank India Pitch Of Stage?
Vinay Singhal, Shashank Vaishnav and Parveen Singhal entered Shark Tank India and demanded ₹3 Crores for a 1% equity from the shark. Parveen introduced Shark to their team in Haryanvi style.
They started their platform with Haryanvi dialects and more than 1000+ Haryanvi artists got work through it. They have so far created 300+ hours original content in Haryanvi and Rajasthani dialects.
As of now it has ₹1.3 lakh+ paid subscribers on the OTT platform. The subscription fee on this platform is ₹400 every year. They have plans to launch content in 20+ different dialects in the next 5 years.
One of their web-series is of 6-8 episodes and each episode is of 25-30 minutes and it is made in ₹20 lakhs. It takes an estimated ₹20 lakhs to make a movie. Their conversion rate is 10%.
They raised ₹10 crores in 1st round of 2020, they raised ₹20 crores in 2021 at 80 crore pre-money valuation and In 2022 they raised ₹36 crores in the Series A round at ₹250 crores pre-money value.
Their revenue in 2021 was ₹3.85 crores and the current monthly sales are ₹25 lakhs. In this, their customer acquisition cost is ₹270 and 10% of the people come organic.
At present their monthly Burn is of ₹1.1 crores. Vineeta Singh said that the valuation is high so she cannot invest in it. Anupam Mittal said that he does not think that his money will be able to play any role in this, so he is out.
Aman, Namita and Peyush offered ₹1.5 crores for 0.6% equity + ₹1.5 Crores Debt @ 18% intrest at a ₹250 Crores Valuation. The entrepreneur agreed to this offer.
Finalize: Aman Gupta, Namita Thapar and Peyush Bansal invested ₹1.5 Crores in “Stage OTT” for 0.6% equity + ₹1.5 Crores Debt @ 18% Intrest rate.
What Happened To Stage OTT After Shark Tank?
Stage got a deal on Shark Tank India. This company had sought investment in Shark Tank India at a valuation of ₹300 crores but it got funding at a valuation of ₹250 crores.
As of January 2023, OTT Platform Stage has raised funding of ₹40 crores led by Blume Ventures. Investors like NB Ventures, Dholakia Ventures, TSM Ventures, WeFounderCircle, etc participated in this round.
So far, this company has raised a total of ₹72.25 crores, including the funding of sharks. It has 70k+ followers on the official Instagram account of OTT platform and the engagement is going great.
Many Twitter users have shared their take on this business idea and founder’s startup journey.
Watching Shark Tank S2E2. STAGEOTT is hands down one of the most inspirational startup stories I’ve ever heard. Had goosebumps and tears for the most part of their pitch. Falling hard and then rising back from the ashes like a fkn phoenix. Mad, massive respect.@heyitsmush
Stage Shark Tank India Update
The co-founder had tears in their eyes after the company got an investment from Shark Tank India. This was a very good inspiration story for a founder in Shark Tank India.
Currently this business is running in loss and Peyush Bansal said that it is very difficult to make this business profitable. As of Sep 2022, this business is burning cash of ₹1.1 crores every month.
We’re following Vinay Singhal, Shashank Vaishnav and Parveen Singhal along with their company for further updates.
What Is Stage Net Worth?
The worth of OTT platform company Stage is ₹300 Crores. This company got investment in Shark Tank India at a pre-money valuation of ₹250 crores.
The market size of the OTT video segment in India is estimated to be $2.87bn by 2023. This industry’s annual growth rate is estimated at 6.97%. There is a lot of competition in this industry.
Is Stage Still In Business?
Current time this platform is focusing only on Rajasthani and Haryanvi. According to the report of 2016, 70 million people speak Rajasthani and in 2011, 10 million people spoke Haryanvi.
This is a huge population and this OTT platform can grow very well in these localities. The CO-Founder has a plan to publish content in 20+ local dialects within the next 5 years.
The headquarter of this media company is in Indore, Madhya Pradesh, India and 51-200 employees are working in it.
Yes, Stage OTT is still in business as of January 2023.
frequently asked questions
Who founded Stage OTT?
Stage OTT was launched in 2019 by Vinay Singhal, Shashank Vaishnav and Parveen Singhal.
Where is the headquarter of Stage OTT?
Stage OTT is headquartered in Indore, Madhya Pradesh, India.