Patil Kaki is an Indian snack brand that makes different types of traditional snacks. This brand mainly focuses on Marathi snacks and their products are sold all over India as direct to consumers. Their snacks are delicious and are made without harmful ingredients.
This Marathi snacks business was Officially launched by Geeta Patil in 2021. Geeta got fond of cooking from her mother Kamlabai Nivugale. Kamlabai was running her own Tiffany business and she used to make 20 Tiffany every day.
Geeta launched the Traditional Maharashtrian Snacks Business Small Business in 2016. Gradually, new customers joined them and by 2022 they had made an annual revenue of 1.4 crore.
To grow the business, they did a lot of work on social media, every month they are shipping around 3,000 orders.
Geeta Patil and her kids appeared in Shark Tank India Season 2 Episode 4 and demanded ₹40 Lakhs for 2.5% equity at ₹16 Crores valuation from the sharks.
What Is Patil Kaki?
Patil Kaki is a Marathi snacks brand that sells a variety of traditional, healthy Marathi snacks in Pune & Maharashtra.
They deliver a wide range of items in the snacks category which include Moda Ka, Puranpoli, Karanji, Chakli, Chivda, and many more. The price of their snacks ranges from Rs.200 to Rs.500.
| Company Name | Patil Kaki | |
| Founder | Geeta Patil | |
| Founded | 2016 | |
| Product | line of Marathi snacks | |
| Asked For | ₹40 Lakhs for 2.5% equity | |
| Final Deal | ₹40 Lakhs for 4% equity | |
| Shark | Anupam Mittal and Peyush Bansal | |
| Episode (Shark Tank India) | S2 E4 | |
| Air Date | Jan 5, 2023 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Mumbai, Maharashtra, India | |
| Lifetime Worth (Sales) | ₹10Cr *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Patil Kaki?
Geeta Patil is the founder of Patil Kaki, and Vineet Patil is the co-founder of the company. Geeta started this business from her home in 2016 and has made an annual revenue of up to 1 crore.
Most of the employees are women in this snacks company. Even during the COVID-19 Pandemic, this business has grown a lot.
How Was The Shark Tank India Pitch Of Patil Kaki?
Vineet, Geeta, and Darshil enter Shark Tank India and demand ₹40 lakhs from the sharks for 2.5% equity. Geeta said that she started the business of snacks by investing only 5,000 from her home.
To solve both the problems of preservatives and hygiene, they took forward the snacks business. So far they have delivered products to 18,000 customers. Their vision is to sell their brand of home snack products all over India.
This brand modak and puran polis both products are both cloud kitchen products. Sharks liked the packaging of this product.
The current shelf life of their products is 25-30 days. They plan to increase the shelf life of the product by 2 – 2.5 months through MAP and nitrogen flushing.
The first fundraising was done with their mentor with an investment of ₹7.5 lakhs at a valuation of ₹10 crores. 2 months ago they did another fundraiser with private angels in which they raised ₹29 lakhs at ₹10 Crores Valuation.
Their average selling price is Rs.650 and they are made at 25% of the cost. Their gross margin is 55%. Last year (2021) they had an annual revenue of ₹1.4 crores. So far in 2022, they have done ₹1.2 crores and after the end of the year, their sales will be ₹3 crores.
In June 2022, their net loss was 1.08 lakhs, in July net loss was 2 lakhs, and in August their net profit was 6.5 lakhs. Anupam Mittal made a direct offer of ₹40 lakhs for 4% equity at ₹10 Crores Valuation.
Vineeta Singh offered 40 lakhs for 10% equity at a 4 crores valuation. Aman Gupta offered 40 lakhs for 5% equity at an 8 crore valuation. Namita Thapar said that other sharks will be able to scale this business more than them, she is out.
Peyush Bansal decides to join Anupam, both offer 40 lakhs for 4% equity. Aman said that he wanted to deal alone, Aman changed his offer to match Anupam & Peyush’s offer. Vineet, Geeta, and Darshil agree to Anupam and Peyush’s deal.
Finalize: Peyush Bansal and Anupam Mittal invested ₹40 Lakhs in “Patil Kaki” for 4% equity.
What Happened To Patil Kaki After Shark Tank?
Patil Kaki’s website crashed after this episode of Shark Tank India aired. Almost thousands of visitors have come together on the website.
By January 2023, the brand will have 20,000+ customers associated with it and the company plans to deliver the product pan India.
Both Anupam and Peyush will help in scaling the brand and in product manufacturing. Anupam has invested in many food and beverage brands which are making an annual revenue of more than 100 crores at present.
Patil Kaki Shark Tank India Update
This episode of Shark Tank India aired on Jan 5, 2023, Vineet, Geeta, and Darshil pitched very well after entering Shark Tank India. The CO-Founder has projected that they will make a revenue of ₹3 crores by the end of 2022.
We’re following Geeta Patil along with her company for further updates.
What Is Patil Kaki’s Net Worth?
Patil Kaki’s worth is 10 crores. This snacks company is growing slowly, the company has plans to expand into retail chain stores. The snacks industry is a tough market and there are a lot of new startups that have failed in this industry.
Some media sites claim that the size of India’s snack food market in 2023 is estimated to be $66.92bn. This industry is continuously increasing.
Patil Kaki mainly focuses on Marathi homemade snacks and now they are making different snacks. While supplying food to Mumbai BMA, this business has been valued in crores.
The brand has been featured by several media publications including The Better India, ABP News, Moneycontrol, Mint, and many more
The headquarters of this snacks company is in Maharashtra, Mumbai, India, and 10-20 people are working in this company.
Yes, Patil Kaki is still in business as of April 2024.
