Entrepreneur and real estate agent Landon McKinnis appeared on Shark Tank Season 16. He pitched his private grooming company, Go Nutz, which makes electric shavers for private and sensitive body areas.
He got the idea when he realized normal razors are straight and not good for shaving curved parts of the body. This causes cuts and pain.
Landon asked the Sharks for $100,000 for 15% equity, valuing his company at $666,000. Later, Daymond John and Mark Cuban made a deal with him for $120,000 for 30% equity. They also offered help with a line of credit and business advice to grow the company.
| Company Name | Go Nutz | |
| Founder | Landon McKinnis | |
| Founded | 2023 | |
| Product | Electric shavers for private and sensitive body areas | |
| Asked For | $100k for 15% equity | |
| Final Deal | $120k for 30% equity | |
| Sharks | Mark Cuban & Daymond John | |
| Episode (Shark Tank USA) | S16 E17 | |
| Air Date | April 18th, 2025 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Greater Chicago Area, Illinois, USA | |
| Lifetime Worth (Sales) | $0.5 Million *estimated | |
| Valuation | $666,000 *estimated | |
Who Is The Founder Of Go Nutz?
Landon McKinnis founded Go Nutz in 2018 under his company Private Grooming, LLC. He studied business at the University of Kansas and worked at several companies including Growth Equity Group, Liaison RPM Italian, and AMI Asset Management Inc. before starting Go Nutz. As of April 2025, he is working as an Acquisition Manager at Royal Real Estate Solutions.
How Was The Shark Tank Pitch Of Go Nutz?
Landon McKinnis gave the Sharks a demonstration of his personal grooming product and shared that he holds a patent for it. He explained that his product offers 360-degree movement, is 100% waterproof, and has a long-lasting battery that runs for 2.5 hours. He said he needed their expertise and investment to compete with big brands in the personal grooming market.
After designing and creating prototypes, he launched the final product in 2023. The product quickly went viral, and the first 1,000 units sold out at $70 each, with a manufacturing cost of $16 per unit, earning him $59,000 in net profit. By 2024, he had made $45,000 in sales and had 1,732 units left in inventory.
Some Sharks decided not to invest, saying it would be hard for a new brand to grow or that the product didn’t fit their portfolio. Two Sharks teamed up and offered $120,000 for 30% equity, along with help with a line of credit for large orders. McKinnis accepted their offer.
Breakdown Sharks Offer
Note: Here’s a quick summary of the offers and counteroffers between the Sharks and Landon McKinnis:
| Sharks | Offers |
| Kevin O’Leary | No Offer |
| Barbara Corcoran | $100k for 20% equity |
| Mark Cuban | $60k for 15% equity (Daymond) |
| Lori Greiner | No Offer |
| Daymond John | $60k for 15% equity (Mark) |
| Founder’s (Countered) | No Counter |
| Final Deals | $120k for 30% equity (Mark & Daymond |
Go Nutz Shark Tank Latest Update
After the Shark Tank episode aired, Go Nutz saw a big jump in sales and online attention. The company is now selling its Go Nutz 2.0 trimming device for $79.99. Landon McKinnis shared on Instagram that within a few days, he received hundreds of thousands of orders, and all are ready to ship.
Now, everyone is watching to see how Mark Cuban and Daymond John will help boost Go Nutz’s sales even more in the future.
What Is the Net Worth of Go Nutz?
Go Nutz received investment on Shark Tank at a $400,000 valuation. The global electric shaver market is expected to grow at 4.7% until 2034. Based on current data, Go Nutz’s estimated net worth is over $0.45 million.
