Animated Lures, based in the United States, manufactures electronically programmed self-swimming fishing lures that simplify the fishing process.
Fishing enthusiasts often invest significant time waiting by the water, sometimes without any luck. Animated Lures addresses this challenge by providing innovative lures designed to attract fish effectively.
Their product lineup includes various types of river fishing lures, such as Premium Salt Water, Salt Water, Premium Mini, Mini, Premium Classic, and Classic. These lures create an illusion that entices fish, making it easier for anglers to catch them.
| Company Name | Animated Lure |
| Founder | Sobhan Sanaee And Kanz Kayfan |
| Founded | 2013 |
| Product | Electronically Programmed Self-Swimming Fishing Lure |
| Asked For | $325k For 10% Equity |
| Final Deal | $325k For 10% + Royalty Of $3 Per Unit Until $1 Million Is Repaid |
| Shark | Kevin O’Leary |
| Episode (Shark Tank USA) | S12 E3 |
| Air Date | October 30, 2020 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | McKinney, Texas, United States |
| Go To Amazon | Buy Now |
Who Is The Founder Of Animated Lure?
The co-founders of Animated Lure are Sobhan Sanaee and Kanz Kayfan, who teamed up with Maleki Hassam to create the Motorized Fish Tackle System in 2015. Their startup journey began with a focus on transforming a real-world problem into an innovative solution.
Even before appearing on Shark Tank, their products were already available in the market and had generated a significant amount of sales. Their strong sales performance demonstrates how well the product resonates with consumers, effectively addressing their fishing challenges.
How Was The Shark Tank Pitch Of Animated Lure?
Sobhan Sanaee and Kanz Kayfan pitched their product to the Sharks, sharing a compelling story about their journey. They requested an investment of $325,000 in exchange for 10% equity in their company, prompting the Sharks to ask for their sales report.
After considerable discussion regarding the business, Kevin O’Leary agreed to invest in the startup. They finalized a deal for $325,000 in exchange for 10% equity plus a royalty of $3 per unit until $1 million is repaid.
What Happened To Animated Lure After Shark Tank?
Before appearing on Shark Tank, Animated Lures struggled to secure many orders. However, once they showcased their product on national television, interest surged, and their sales rate increased sixfold within the same week—a significant achievement.
Following the airing of their Shark Tank episode, the company experienced a surge in orders. However, over time, the volume of incoming orders declined.
Kevin O’Leary became a partner in the company, but there has been no evidence indicating that he has finalized the deal.
Additionally, the company’s social media accounts have been inactive since November 26, 2021. As of November 2022, the products are still available for purchase on both their website and Amazon.
What Is The Animated Lure Net Worth?
The estimated net worth of Animated Lures is $0.5 million. However, the business faced significant challenges during the pandemic, leading to a 40% decrease in net worth.
Fortunately, things are gradually improving, and sales of their products are on the rise. Animated Lures’ products are available on Amazon and their official website, with prices ranging from $32.95 to $69.71, depending on the product size.
Yes, Animated Lure is still in business as of November 2022.
