TA3 Swim is a brand specializing in swimsuits designed for women of all shapes and sizes. Launched in 2020 by fashion designer Leila Shams, TA3 Swim aims to empower women to feel confident in their swimwear.
Leila Shams appeared on Shark Tank Season 13 Episode 12, seeking $500,000 for 10% equity at a $5 million valuation. Since starting the business, she has sold thousands of dollars worth of swimsuits and received positive feedback from women.
The brand offers five swimsuit styles: Lifty, Plungey, Squarey, Zippy, and Lacey. Customers can find their fit in the “Find My Fit” section on the website. Recently, TA3 Swim introduced the Zippy and HI Cut Zippy swimsuits in black.
TA3 Swim ships across the United States and internationally to Canada, Australia, and the UK. The cost of these swimsuits is $178.
| Company Name | TA3 SWIM |
| Founder | Leila Shams |
| Founded | 2020 |
| Business | Confidence boosting swimwear swimsuit |
| Asked For | $500K for 5% equity |
| Final Deal | No Deal |
| Shark | No Shark |
| Episode (Shark Tank USA) | S13 E12 |
| Air Date | Jan 21, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Los Angeles, California, United States |
| Lifetime Worth (Sales) | $3.7M *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of TA3 Swim?
Leila Shams is the founder and CEO of TA3 Swim, a brand specializing in sculpting swimsuits. She is a fashion designer featured in magazines such as Insider, People, and InStyle.
Leila began her career by founding LEILA SHAMS LLC in 2009, after studying at Parsons School of Design. She has worked with Buffalo David Bitton and Global Brands Group.
In 2017, she launched Shams Wow Agency, which she closed in 2020. That same year, she started TA3 Swim, focusing on providing stylish and confidence-boosting swimsuits for women.
How Was The Shark Tank Pitch Of TA3 Swim?
Leila entered Shark Tank seeking $500,000 for 5% equity. During her presentation, she used music, which impressed the sharks.
Kevin O’Leary asked if TA3 Swim is specifically designed for Rubenesque women. Leila responded that the swimsuits are available in various sizes for all women.
In the 13 months since the business started, she has achieved total sales of $1.4 million. Her gross margin is $800,000, and her operating expenses amount to $500,000, most of which were invested in inventory.
Sales are generated exclusively through her website, with marketing efforts including Instagram and TikTok ads. The product is patent-pending, and the return rate is 20%.
The manufacturing cost per product is $45, and it is sold for $178. Mark Cuban stated that the business is not a good fit for him, so he is out.
Kevin O’Leary said it is not a product category he is interested in, so he is out. Leila mentioned she needed money for inventory, but Daymond John and Lori Greiner also chose to withdraw from the deal.
Finalize: TA3 Swim didn’t get a deal in Shark Tank.
TA3 Swim Shark Tank Update
Founder Leila gave an impressive presentation on Shark Tank, but TA3 Swim did not secure funding.
Following the episode’s airing, many women found the product valuable despite its high price.
One Instagram user @lttlefox says,
I own 5 suits already with plans to buy more with new color releases! I have never in my life felt good in a bathing suit until I found you guys. I am so excited for you – this company is a game changer
@lttlefox
To boost sales, the marketing team enlisted several social media influencers, including April Schutte and Kellee Moran. Popular American actress Lisa Rinna also promoted the swimsuit on her Instagram account.
By August 2022, the brand’s official Instagram account had reached 100k followers, and by January 2023, it had surpassed 138k followers.
TA3 Swim is currently using virtual fitting room technology, 3Dlook, which has reduced the return rate by 47%.
Although the company did not secure a deal on Shark Tank, it achieved significant sales within its first year. After the episode aired, many women expressed interest in trying the product.
From 2020 to 2021, the company’s total sales exceeded $1.4 million.
We will continue to follow Leila Shams and her company for further updates.
What Is TA3 Swim Net Worth?
TA3 Swim is valued at $5 million. Despite not securing a deal on Shark Tank, the company has thrived, selling its swimsuits nationwide through effective marketing strategies.
According to Statista, the market size for sports and swimwear in the United States is estimated to be $41 billion in 2023, while the global market size for women’s swimwear is $130 billion.
As of January 2023, TA3 Swim is performing exceptionally well, largely due to its strong marketing approach, which has helped the company sell its premium products.
The brand has been featured in multiple media publications, including Insider, The Sun, New York Post, People, Forbes, Seventeen, and InStyle.
TA3 Swim celebrated its second anniversary in June 2022 and is set to mark its third anniversary in June 2023.
Yes, TA3 Swim is still in business as of July 2024.
