Dr. Arjen de Jong appeared on Shark Tank Season 16 to pitch his company, AirTulip, which specializes in innovative air purifiers. These devices help people breathe better, sleep better, and stay healthy. The main product is a smart headboard for beds that cleans the air around you while you sleep.
De Jong asked the Sharks for $400,000 in exchange for 4% equity, valuing the company at $10 million. However, the Sharks felt the valuation was too high and decided not to invest. Kevin O’Leary offered $400,000 for 20% equity, but De Jong wasn’t willing to give up that much equity, so no deal was made.
| Company Name | AirTulip | |
| Founder | Dr. Arjen de Jong | |
| Founded | 2020 | |
| Product | A healthier sleep solutions | |
| Asked For | $400k for 4% equity | |
| Final Deal | No Deal | |
| Sharks | No Shark | |
| Episode (Shark Tank USA) | S16 E16 | |
| Air Date | April 11th, 2025 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | New York, USA | |
| Lifetime Worth (Sales) | $1 Million *estimated | |
| Valuation | $10 Million *estimated | |
Who Is The Founder Of AirTulip?
Dr. Arjen de Jong founded AirTulip in October 2020. He is an aerospace engineer and entrepreneur with extensive experience working for renowned companies like NASA, Ferrari, Porsche, Exa Corporation, and TNO.
He has also served as a founder and advisor for multiple companies, including ASML, Knops, and Altair. As of April 2025, Dr. de Jong is running four businesses: Airdaptive, ECONAMIQ, NAPKIN B.V., and AirTulip.
How Was The Shark Tank Pitch Of AirTulip?
After demonstrating his smart headboard for beds, Dr. Arjen de Jong impressed Kevin O’Leary with the product’s potential to improve sleep quality. However, when Jong revealed that a single headboard retails for $3,000, the Sharks were surprised.
Jong shared that he had sold 100 units through crowdfunding at $2,000 each, raising $200,000. Robert Herjavec asked about sales beyond crowdfunding, and Jong explained that the product was still new and hadn’t generated any additional sales yet.
Jong also mentioned that he had invested $300,000 of his own money, received $100,000 from an angel investor, and another $100,000 from a major VC, totaling $500,000 in investments so far.
Mark Cuban felt that scaling the business would require significant marketing expenses, which Jong wasn’t currently doing, so he opted out. Robert Herjavec believed the company’s valuation was too high and declined.
Barbara Corcoran thought selling the product would be challenging and went out. Lori Greiner considered the business too early-stage for her investment.
Kevin O’Leary offered $400,000 for 22.5% equity, but Jong countered with 8%. Kevin refused and made a final offer of 20% equity, which Jong was unwilling to accept, resulting in no deal.
Breakdown Sharks Offer
Note: Here’s a quick summary of the offers and counteroffers between the Sharks and Dr. Arjen de Jong:
| Sharks | Offers |
| Kevin O’Leary | $400k for 20% equity |
| Barbara Corcoran | No Offer |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Robert Herjavec | No Offer |
| Founder’s (Countered) | $400k for 15% equity |
| Final Deals | No Deal |
AirTulip Shark Tank Update
After AirTulip’s episode aired on Shark Tank, the company received free national promotion on TV. Although Mark Cuban suggested that the product could be sold in hospitals and would require a significant marketing budget for consumer sales, no deal was made.
Currently, the AirTulip Air Purifying Headboard can be purchased from the company’s official website for $2,990.
What Is the Net Worth of AirTulip?
AirTulip’s valuation on Shark Tank was $10 million, despite not having any sales at the time. However, the U.S. air purifier market is quite large and was expected to grow at a compound annual growth rate (CAGR) of 7.2% by 2023.
Based on current data, AirTulip’s estimated net worth is around $11 million.
