Atlas Monroe is a 100% Vegan Foods Business. This business makes fried chicken, sauces and more foods using plant base vegan foods. Some other ingredients are used along with wheat for making Vegan Fried Chicken and it is 100% their own recipe.
The founders of this vegan foods business are Jonathan Torres and Deborah Torres. Both of them decided that they will make plant based chicken using natural ingredients.
While starting this business, the aim of the founder was to give a healthy lifestyle to the food lover in Vegan Foods. In 2017, this company started the catering and delivery option of Vegan Foods at many locations in the San Francisco Bay Area.
Atlas Monroe’s fried chicken became very popular in the San Francisco Bay Area, and the business’ shop was always crowded. On September 9, 2019, their father suffered a heart attack and they were very sad about it. However, he recovered after the surgery.
Jonathan Torres and Deborah Torres appear on Shark Tank Season 11 Episode 2 for funding and ask the sharks for $500,000 for 10% equity at $5 Million Valuation.
What Is Atlas Monroe?
Atlas Monroe is a San Francisco, California Base Vegan Foods Business. This business offers a variety of vegan options including succulent ribs, Cajun fried chicken, deep fried stuffed turkey rolls and more.
This company uses Plant Base Ingredient to make Vegan Foods. Organic Wheat is used to make Vegan Fried Chicken. The goal of this company is to be able to provide sauces and dishes by becoming a meat alternative.
The restaurants of this brand are available in 40+ locations in the United States and Canada. This brand provides many foods in the vegan category, it also includes some drinks.
|Company Name||Atlas Monroe|
|Founder||Jonathan Torres and Deborah Torres|
|Product||100% natural vegan foods|
|Asked For||$500K for 10% equity|
|Final Deal||No Deals|
|Episode (Shark Tank USA)||S11 E2|
|Air Date||Oct 6, 2019|
|Business Status||In Business|
|Headquarters||San Francisco Bay Area, California, United States|
|Lifetime Worth (Sales)||$31 Million+|
|Go To Amazon||Buy Now|
|Watch On||Amazon Prime|
Another Shark Tank Pitch
Who Is The Founder Of Atlas Monroe?
The co-founders of Atlas Monroe Vegan Foods Business are Jonathan Torres and Deborah Torres. Both of them come from different backgrounds.
Their father had to be diagnosed with type 2 diabetes, so their entire family had to follow a strict diet of natural and vegan foods. After following this diet for 90 days, their family became addicted to vegan foods and this business was born.
How Was The Shark Tank Pitch Of Atlas Monroe?
Jonathan Torres and Deborah Torres both entered Shark Tank and the sharks agreed to $500k for 10% equity. They gave Vegan Fried Chicken Foods to Shark to taste and explained their business story to Shark.
They ship Frozen Vegan Foods nationwide. Shark asked about their sales but Jonathan and Deborah confused Shark by telling about sales. They did not tell the sharks in simple language about their total sales so far.
They make $45,000 but their expenses become $31,000. Kevin O’Leary said this business is not worth $500k then he is out. Deborah said that she does not want to reveal the secret recipe of their foods which makes their vegan foods test.
Mark Cuban said he became a vegetarian 3 months ago and Mark offered $500 as a line of credit for 30% equity. Deborah said that they are making $12,000 in 24 hours and are projecting to make $2.4 million in the last 3 months of 2019.
By 2020 they are projecting to make $2.4 million per month and $30 million in sales for the year. Lori Greiner said that the sales numbers are not practical then she is out.
Mark Cuban and Rohan Oza have teamed up and offered $1 million to acquire of the company, they will give Jonathan and Deborah 10% royalties of the company. Deborah said that they are interested in Mark’s first offer but not in the second offer.
Finalize: Atlas Monroe didn’t get a deal on Shark Tank.
What Happened To Atlas Monroe After Shark Tank?
This vegan business was offered $1 million by Mark & Rohan in Shark Tank but the founder declined. In 2021, the company opened a 10,000-square-foot multi-million-dollar manufacturing facility in San Diego, California. In April 2021, this company had completed the $2 million target.
The company plans to open a second manufacturing facility this year and is projecting annual sales of $24 million.
On January 2022, Canadian restaurant chain Copper Branch launched the Atlas Monroe brand of Nashville Chicken Sandwich in Canada.
On February 2022, this company partnering with Copper Branch is providing Vegan Foods at 40+ locations in Canada and United States. In December 2022, the annual revenue of this company can be estimated at $5-$10 million.
What new on this Brand
By February 2023, the brand’s vegan foods will be available at 40+ locations in the United States and Canada. Their frozen vegan foods are available at some major grocery stores.
Atlas Monroe Shark Tank Update
This brand got a million dollar offer in Shark Tank but the founder rejected it. After Shark Tank, this company had acquired the Multi Millionaire Manufacture facility.
After this the sales of the company got boosted and it has many stores available in the United States and Canada. The company is slowly focusing on expanding the business through restaurant chains.
We’re following Jonathan Torres and Deborah Torres along with their company for further updates.
What Is The Net Worth of Atlas Monroe?
In Shark Tank, this company had demanded $5 million valuation but this company did not get any investment. Although Mark and Rohan offered $1 million to acquire the entire company, the founder declined.
Looking at the performance of the company, it is estimated to be worth $10 – $20 million in the present time. No official net worth information has been shared by the company. It is expected that this vegan business will become a big brand in the United States in the coming times.
Is Atlas Monroe Still In Business?
After rejecting this company in Shark Tank, the sales of this vegan foods company are increasing in recent times.
Many food vloggers had given test reviews of fried chicken of this brand on social media platforms YouTube, Facebook, Instagram and Tiktok. Most of the Foods Vlogger liked the Fried Vegan Chicken of this brand.
The brand was featured in several media publications including Vegnews, Black Entrepreneur, The Things and many more.
Yes, Atlas Monroe is still in business as of February 2023.
frequently asked questions
Who is the founder of Atlas Monroe?
Atlas Monroe is co-founded by Jonathan Torres and Deborah Torres.
Is Atlas Monroe successful?
Yes, the Atlas Monroe business was a complete success, with sales of $2 million in 2021.