The Better Bedder is a unique product designed to simplify bed-making. Launched in August 2018 and invented by Nita Gassen, this giant headband secures the sheets at the four corners of the mattress, eliminating the need to remake the bed frequently.
In addition to keeping sheets in place, the Better Bedder features pockets on the side that can hold items like books and phones, enhancing convenience.
Made from a blend of cotton, polyester, and spandex, it has quilted padding on the sides for added comfort. The Better Bedder is available in various sizes to fit different mattresses and is machine washable for easy maintenance.
Currently, it comes in 5 sizes that are.
- Twin 38″ x 75″
- Full 54″ x 75″
- Queen 60″ x 80″
- King 76″ x 80″
- Cal King 72″ x 84″
| Company Name | Better Bedder |
| Founder | Judy Cannella Schott and Nita Friloux Gassen |
| Product | Giant Headband for Your Mattress that Keeps Bed Sheets in Place |
| Asked For | $150,000 for 10% Equity |
| Final Deal | $150,000 for 18% Equity |
| Shark | Lori Greiner |
| Episode (Shark Tank USA) | Season 12 Episode 15 |
| Air Date | February 26, 2021 |
| Business Status | In Business |
| Net Worth | $2.9 Million *estimated |
| Website | Visit Website |
| Address | New Orleans, Louisiana, United States |
| Go To Amazon | Buy Now |
Another Shark Tank Pitch
Who Is The Founder Of Better Bedder?
Nita Gassen is the inventor and co-owner of Better Bedder Company. She attended the University of Southern Mississippi and subsequently worked as a legal secretary at State Farm Insurance for ten years. Nita founded Better Bedder Company in 2018 and later launched two other companies, Better Babble and Better Bookoo, in 2021.
Judy Schott serves as the Chief Operating Officer of Better Bedder Company. She holds a Bachelor of Science degree in Accounting from the University of New Orleans and a Juris Doctor degree from Loyola University New Orleans College of Law.
Judy has a strong legal background, having worked as an attorney at the Cleveland Barrios Law Firm for ten years. She was also the Director of Professional Liability for 16 years at Gilsbar. Since 2013, she has served as the Chief Operating Officer of Gilsbar Insurance Company.
Did Better Bedder Get a Deal on Shark Tank?
Nita Gassen and Judy Schott, the owners of Better Bedder, sought $150,000 for 10% equity in their company when they appeared on Shark Tank. They reported that their product has a manufacturing cost of $33.50 and an average sales price of $63.50, with all production taking place in the United States.
At the time of their pitch, they had achieved total sales of $476,000 and projected they could reach $1 million in sales by the end of 2020. Notably, they had not engaged in extensive marketing or influencer partnerships; instead, they relied on Facebook ads to drive sales.
During the episode, Kevin O’Leary opted out, stating the product was not a fit for him, while Mark Cuban also declined to invest, feeling the business wasn’t right for him. Barbara Corcoran expressed interest, offering $150,000 for 20% equity, highlighting her ability to promote the product.
Lori Greiner entered with a more attractive offer of $150,000 for 25% equity, proposing to help them get onto QVC. Daymond John matched Lori’s offer, creating a competitive atmosphere. Nita and Judy countered with a request for $150,000 for 18% equity. Both Lori and Barbara accepted this counteroffer.
Ultimately, Nita and Judy decided to sign a deal with Lori Greiner, who maintained her offer of 18% equity while Barbara reduced her stake to 15%.
Better Bedder Shark Tank Update
Lori Greiner has not yet finalized the deal with Better Bedder, although her website still features the company. Known for her success in growing various businesses, Lori aims to achieve similar results with Better Bedder.
Following their Shark Tank appearance, Better Bedder sold an impressive 40,000 units of its product. Lori’s commitment included plans to promote the product on QVC, although a search on the QVC platform did not yield any listings for Better Bedder at that time. To facilitate growth, Lori engaged her PR team to enhance marketing efforts for the business, with hopes of taking it to the global market.
In an update from Shark Tank Season 13, Episode 14, it was reported that the day after their episode aired, Better Bedder generated $157,000 in sales. By the end of 2021, the company achieved lifetime sales of $2 million, and with Lori’s support, their product was made available in 3,000 Walmart stores.
Lori is currently exploring expansion opportunities in hotels, RVs, and senior living communities, expressing optimism about reaching a worldwide audience. She projected that Better Bedder could achieve $20 million in sales by 2023. As of July 2022, the company’s lifetime revenue stood at $6 million.
Better Bedder has also revamped its website for a more professional appearance and is now available for purchase on Amazon. With Lori’s ongoing involvement, the company continues to grow and adapt in the competitive market.
What Is The Better Bedder Net Worth?
Better Bedder’s estimated net worth is around $1 million. Nita Gassen is currently working full-time for the company, but it’s unclear whether Judy Schott remains actively involved.
