Mr. Tod’s Pie Factory is a bakery that specializes in sweet fruit pies. In addition to pies, they offer cobblers, cheesecakes, and mini cakes.
The company also accepts wholesale and corporate orders. Customers can purchase pies from the official website, with prices up to $60. The best-selling product is the Sweet Potato Pie.
| Company Name | Mr. Tod’s Pie Factory | |
| Founder | Tod Wilson | |
| Founded | 2002 | |
| Product | Homestyle Pie | |
| Asked For | $460k for 10% equity | |
| Final Deal | $460k for 50% equity | |
| Shark |  Barbara Corcoran |  Daymond John |
| Episode (Shark Tank USA) | S1 E1 | |
| Air Date | Aug 9th, 2009 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Paterson, New Jersey, USA | |
| Lifetime Worth (Sales) | $28M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Mr. Tod’s Pie Factory?
Tod Wilson is the founder of Mr. Tod’s Pie Factory. He graduated from the University of Richmond and is the first person in his family to earn a degree.
How Was The Shark Tank Pitch Of Mr. Tod’s Pie Factory?
Wilson entered Shark Tank seeking $460,000 for 10% equity. He shared the details of his business and his personal journey with the sharks.
Last year, he generated $850,000 in sales with a 20% net profit. Sweet potato pies made up 94% of his wholesale orders and accounted for 50% of total sales. Wilson needed funding for production and marketing to scale the business.
Robert Herjavec opted out, expressing doubts about the business’s ability to scale. Kevin O’Leary and Kevin Harrington also passed. Barbara Corcoran offered $230,000 for 20% equity, and Daymond John joined her, offering $460,000 for 50% equity.
Daymond warned Wilson that if he countered, Daymond would do the same. Wilson ultimately accepted the offer from Daymond and Barbara.
| Sharks | Offers |
|---|---|
| Barbara Corcoran | $230k for 20% equity (#1) $460k for 50% equity (#2) (Daymond) |
 Kevin O’Leary | No Offers |
 Robert Herjavec | No Offers |
| Daymond John | $460k for 50% equity (#1) (Barbara) |
 Kevin Harrington | No Offers |
| Founder’s (Countered) | No Counter |
| Final Deals | $460k for 50% equity |
Mr. Tod’s Pie Factory Shark Tank Update
Mr. Tod’s Pie Factory secured a deal on Shark Tank when Barbara Corcoran and Daymond John invested $460,000 for 50% equity. However, the business temporarily closed in 2020 due to COVID-19. By 2022, the company’s annual revenue was estimated at $12 million.
Wilson is currently focused on scaling the business. A few years after Shark Tank, he faced several lawsuits, which affected his ability to focus on the company.
The pies are now available in major retailers like ShopRite and Walmart.
We are closely following this business, but so far, no updates have been shared on Shark Tank. If any new information becomes available, it will be posted here.
What Is Mr. Tod’s Pie Factory Net Worth?
Mr. Tod’s Pie Factory has an estimated net worth of $10 million. The pie pancake industry is a billion-dollar sector that is rapidly growing each year, with a global valuation estimated at $46.91 billion in 2022.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $8M *estimated |
| 2022 | $10M *estimated |
| 2009-21 | $10M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2009 | $460K | Barbara Corcoran Daymond John |
The company’s official headquarters is in Paterson, New Jersey, and it currently employs 5 to 10 people.
Yes, Mr. Tod’s Pie Factory is still in business as of December 2023.
