Sienna sauce is a low-sodium, honey-based sauce. The owners of the business, Monique Crayton and Tyla-Simone Crayton, appeared in Shark Tank Season 12 Episode 14 and demanded $100,000 from the sharks in exchange for 10% equity.
This Sienna Sauce is a family business, its CEO is Tyla-Simone Crayton. When Crayton was 8 years old, she made this sauce with the help of her mother.
When Crayton’s dreams were about to be fulfilled, his favorite wing restaurant got closed. Then she told her mother to recreate him but it was not possible. The sauce is made and provided a much better taste than in any other restaurant.
Sienna sauce is something that can be used with any ingredient or recipe. Its taste is enhanced when it can be used with chicken, pork, beef, and seafood, whether fried, smoked, baked, or grilled.
When she and her mother moved to New York City, he decided that he would sell this sauce. From 2013 to 2017, she started selling the sauce by bottling it.
The sauce is eaten quite daily in every household, with anything, so the demand for sauce is also very high. Because of this, the sale of Sienna Sauce was also very good.
What Is Sienna Sauce?
Sienna sauce is a low-sodium, honey-based sauce. You will find this sauce totally made with no high-fructose corn syrup and is gluten-free.
Its taste is so sweet and tangy that it can be eaten with anything. If it is eaten with chicken, pork, beef, and seafood, then its taste increases even more.
Sienna sauce comes in four delicious flavors which include Tangy, Spicy, Smokey Brown, and Lemon Pepper.
You will find this sauce in retail stores Wegman’s, and Walmart as well as it is available on the Sienna Sauce website and Amazon.
Sienna Sauce Shark Tank Update
|Company Name||Sienna Sauce|
|Founder||Monique Crayton and Tyla-Simone Crayton|
|Product||Line of Bold, Flavourful Sauces|
|Asked For||$100,000 for 10% Equity|
|Final Deal||$100,000 for 20% Equity|
|Episode (Shark Tank USA)||Season 12 Episode 14|
|Air Date||February 19, 2021|
|Business Status||In Business|
|Net Worth||$500K *estimated|
|Address||Le Claire, Iowa, United States|
|Go To Amazon||Buy Now|
Another Shark Tank Pitch
Who Is The Founder Of Sienna Sauce?
The CEO and Co-founder of Sienna Sauce are Tyla-Simone Crayton, who created this sauce at the age of 8 with the help of her mother, Monique Crayton.
Crayton graduated with a diploma from Texas Connections Academy in Houston and is in her first year at the University of California, Berkeley in 2022. This is a young businesswoman of 18 years in Creton in 2022.
Currently, Monique is President and COO, and “Auntie” Nia Crooks is the CCO of Sienna Sauce Company.
Sienna Sauce Before Shark Tank
This sauce business was started in April 2017, Tyla-Simone and Monique started cooking and selling Sienna Wings Every Friday outside their Texas home.
In the early days, she had to face many challenges. They have been selling this sauce for 3 years and this sauce had formed a relationship between the people.
To support this, Monique left her job so that she could support her daughter in fulfilling her dream.
Within 8 months of its launch, she sold 700 and 1,000 wings of sauce every Friday night. This sauce got a lot of love from the people, due to which its demand was increasing every day.
Monique gave Tyla-Simone $1,500 to start her own sauce business. With this money, this 8-year-old businesswoman bought some bottles and labels and started making sauces every Sunday. She sells this sauce bottle to the customers.
Tyla-Simone appeared on the local TV channel of Texas due to this business idea, and their business got good growth.
In the meantime, he won many competitions Such as
- $25,000 in the Side Hustle Showdown on GMA3: Strahan, Sara & Keke
- $10,000 at the Revolt Summit Pitch Competition
- $10,000 at the Essence and New Voices Target Accelerators Pitch Competition
- a Sauce-a-Holic award in 2018 and 2019
She also received the Pinnacle Award from the Rater Houston Black Chamber of Commerce as a youth entrepreneur.
She also received a proclamation from the mayor of Houston. Tyla-Simone is a board member of the Black History Club and a member of the American Sign Language Club (ASL).
Did Sienna Sauce Get a Deal on Shark Tank?
Mother and daughter Monique Crayton and Tyla-Simone Crayton, owners of Sienna Sauce Company, both of these asked sharks for $100K for 10% equity in Shark Tank.
She told Shark the valuation of his company was $1 million. So here is the information about whatever conversation will happen in Shark Tank next.
Tyla has told that at present they have 68 stores and people can buy online if they want, they export it all over the world. 54% of their sauces are sold online.
Told in Shark Tank that they have so far sold a total of $255,000. In 2020, she had sales of $171,000. They have sales of $84,000 by February 2021
Right now she is manufacturing this sauce in Houston. This sauce has a retail price of $9.95 and is also sold online for the same price.
Tyla had revealed in Shark Tank that she started it at the age of 14, she used to sell the wing outside her house. It made $50,000 by selling the wing.
Kendra Scott is interested to invest in this business but the valuation of this company is not correct. The Kendra said they would give $100K but they wanted 20% equity in the company.
Mark, Barbara & Lori are out of this business deal but Kevin wants to talk about the valuation of this company.
Monique & Tyla accepted this $100,000 for 20% Equity offer from Kendra Scott.
What Happened To Sienna Sauce After Shark Tank?
Sienna Sauce gets a deal in Shark Tank The Shark Kendra says she is a good partner for the business.
As of July 2022, no proper evidence has been received about this business whether this deal has been closed or not.
When this episode aired, Tyla and her sauce company were featured on many media channels, including NowThis, Inside Edition, Good Morning America, C-Span, CNBC, Revolt TV, and The Kelly Clarkson Show.
This sauce company is currently selling its product in more than 19 grocery stores in Texas, New York, and Ohio.
The President’s Award was given to Sauce Boss in August 2022. During this awards ceremony, she motivated the youth about her success journey.
The post was shared on the official Instagram account of Sienna Sauce, which states that it is available in World Market stores in the United States.
In this report of August 2022, we have not come to know about any correct report about its sales, so we will try to give a sales report in the coming time.
How is the Sienna Sauce going?
Sienna Sauce is currently available at Wegman & Walmart’s various retail stores, as well as providing it online on its website and on Amazon.
When this company deals with Kendra Scott in Shark Tank, Kendra said that he would help in the marketing and distribution of this business.
This sauce company is currently raising funds in the Republic Platform, so far they have raised an amount of $76,750 from 265 investors.
Tyla has a plan that she will take this business to subscription service, which increases the chances of having more sauce sales.
We analyzed their website, and on their behalf, 3000 visitors are coming every month in July 2022.
As Tyla told in Shark Tank, 54% of their sales are coming through online, so maybe they will be getting that sale through Amazon.
We think that if it is to increase the online sales rate of the business then a good marketing person should be hired so that he/she can optimize the website.
What Is The Sienna Sauce Net Worth?
Sienna Sauce reported a $1 million valuation of its company in Shark Tank, but the deal was signed at a $500k valuation. We think Sienna Sauce’s net worth would be $500k.
Is Sienna Sauce Still In Business?
Yes’ Sienna Sauce Company is going well, recently they launched a flavor named Smoky Brown.
Talking about their sales, most of their sales are coming through Amazon, after that from retail stores like Walmart, etc.
73% of people rated this sauce 5 stars on Amazon.
The sauce boss’s slogan is “Take it day by day but, Take every day by storm“.
Content Photo Credit: Amazon.com & siennasauce.com