Michael Bergida and Israel Schaya wanted to launch their own brand, so they came up with the idea of bringing the fun of amusement park bumper cars into homes, allowing kids to play safely indoors. This led to the creation of Bumpeez—parent-controlled, rechargeable inflatable bumper cars with cute inflatable characters for kids.
They pitched their business on Shark Tank Season 16, asking the Sharks for $100,000 for 10% equity. Their goal was to form a strategic partnership to help with product licensing and get their product into big-box retail stores.
They secured a deal with Barbara Corcoran and Robert Herjavec for $100,000 for 15% equity, plus a $5 royalty in perpetuity.
| Company Name | Bumpeez | |
| Founder | Michael Bergida and Israel Schaya | |
| Founded | 2020 | |
| Product | Inflatable bumper cars | |
| Asked For | $100k for 10% equity | |
| Final Deal | $100k for a 15% equity + a royalty of $5 per unit until $50k unit are sold | |
| Sharks | Barbara Corcoran and Robert Herjavec | |
| Episode (Shark Tank USA) | S16 E11 | |
| Air Date | Feb 7th, 2025 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Brooklyn, New York, USA | |
| Lifetime Worth (Sales) | $1M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Bumper Car for Kids
- 12V Electric Ride
- Toy with Remote Control
- LED Lights & Music for Toddlers 1-3
Who Is The Founder Of Bumpeez?
Bumpeez Toy Car Company was founded in 2020 by Michael Bergida and Israel Schaya. Both are marketing professionals who have experience selling various products on marketplaces like Amazon and eBay.
Michael also owns a pet accessories brand called Ruff ‘N Ruffus and is the President of Goldstar Innovations.
How Was The Shark Tank Pitch Of Bumpeez?
After entering Shark Tank, Michael and Israel pitched their inflatable bumper cars to the Sharks. They mentioned that they hold design and utility patents for the product.
Robert Herjavec was curious about the profit margin, so Michael explained that each unit costs $52 to produce and is sold on Amazon for $149.99. All products are imported from China.
Michael also revealed that his pet brand, Ruff ‘N Ruffus, made about $7 million in sales last year and is one of the top pet brands on Amazon.
Israel shared that Bumpeez has been in business for 9 months and has already made $520,000 in total sales, although the profit margin is very low. They are projecting $1 million in sales by the end of the year and $2.2 million in 2025.
Mark Cuban said it would be difficult to reach $20 million to $50 million in five years, so he was out.
Lori Greiner felt it was a small niche business and decided to be out as well.
Kevin O’Leary offered $100,000 for 25% equity.
Barbara Corcoran and Robert Herjavec teamed up and offered $100,000 for 15% equity. However, Israel wanted to involve Lori and Mark in the deal, which offended Barbara and Robert, leading them to say they were out.
After realizing his mistake, Israel apologized and made a counter-offer of $100,000 for 15% equity plus a $5 royalty for the first 50,000 units sold ($250,000).
Barbara and Robert accepted this offer.
Breakdown Sharks Offer
Note: Here’s a quick summary of the offers and counteroffers between the Sharks and Joye:
| Sharks | Offers |
| Kevin O’Leary | $100k for 25% equity |
| Barbara Corcoran | $50k for 7.5% equity (Robert) |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Robert Herjavec | $50k for 7.5% equity (Barbara) |
| Founder’s (Countered) | $100k for a 15% equity + a royalty of $5 per unit until $50k unit are sold |
| Final Deals | $100k for 15% equity + $5 per unit until 50k units sold |
Bumpeez Shark Tank Update
With Barbara and Robert joining the Bumpeez Toy business, they plan to help launch the product in big-box retail stores and assist with licensing opportunities.
Currently, the company’s website offers Bumper Cars priced at $149.99 and Dino SUVs priced at $189.99. Both products come with parental remote control and a rechargeable battery.
The products have received safety certifications and awards from organizations like ASTM International and the Toy Association.
What Is Bumpeez Net Worth?
Currently, Bumpeez has an estimated net worth of $700K and shows growth potential. However, due to high competition in the toy industry, it is quite challenging for new players to sustain themselves. Despite this, a profitable strategy could be to generate millions in revenue within a short period and then exit the market.
