Goumi is a sustainable clothing brand for kids that offers a variety of affordable clothing sizes. Their product range includes booties, pants, hats, pajamas, T-shirts, hoodies, and robes for both kids and adults. Goumi uses a blend of 30% organic cotton and 70% eco-friendly bamboo in their products.
You can purchase Goumi products from Amazon, Target, and their official website.
| Company Name | Goumi Kids | |
| Founder | Linsey Fuller and Lili Yeo | |
| Founded | 2010 | |
| Product | Functional essentials clothing for babies | |
| Asked For | $1M for 8% equity | |
| Final Deal | $1 Million line of credit at 9% for 10% equity | |
| Shark |  Kevin O’Leary | |
| Episode (Shark Tank USA) | S11 E17 | |
| Air Date | Mar 27, 2020 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Beaverton, Oregon, United States | |
| Lifetime Worth (Sales) | $11.2M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Goumi Kids?
Goumi Kids Company was founded in 2010 by two moms, Linsey Fuller and Lili Yeo. Lili Yeo serves as the co-founder and CEO of Goumi.
She is a marketing specialist with experience working for renowned companies such as Ziba Design, Hewlett Packard, Adidas, and Mercy Corps, among others.
How Was The Shark Tank Pitch Of Goumi Kids?
After entering the Shark Tank, Linsey and Lili requested $1 million for 8% equity in Goumi. The sharks were surprised by this valuation. The company has achieved lifetime sales of $5.8 million, with projected sales of $2.5 million for 2019.
Daymond John offered $1 million for 30% equity, but the founders countered with a request for $1 million for 15% equity, valuing the company at $6.7 million. Daymond did not agree to this counteroffer.
Kevin O’Leary then offered $1 million as a line of credit at 9% interest for a 10% stake. After some negotiation, the founders accepted Kevin O’Leary’s offer.
Goumi Kids Shark Tank Update
This episode of Shark Tank aired during the COVID-19 pandemic, impacting retail sales for Goumi Kids, as their products were primarily sold through their online store.
In 2022, they launched an adult apparel line that includes hoodies, pajamas, jackets, and more.
The official Instagram account of Goumi Kids has over 230,000 followers; however, user engagement on posts is quite low, with many posts receiving fewer than 100 likes and comments. The company has partnered with Babylist to feature its products on the Babylist platform.
As of July 2023, Goumi Kids is projected to generate an annual revenue of $1.9 million.
What Is the Net Worth of Goumi Kids?
Goumi Kids is valued at an estimated $10 million. Their clothing line is available on platforms ranging from Amazon to various online stores. The baby clothing market in the United States alone is sized at $7.46 billion, making it the largest market for baby apparel worldwide.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $1.9M *estimated |
| 2022 | $1M *estimated |
| 2021 | $1.5M *estimated |
| 2020 | $1M *estimated |
| 2019 | $5.8M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| April 2018 | $636.5K | TBD |
| Sep 2016 | TBD | Elevate Capital |
This retail apparel and fashion company is headquartered in Beaverton, Oregon, and employs between 11 to 50 people.
Yes, Goumi Kids is still in business as of April 2024.
