Coverplay is a brand that sells slipcovers for play yards and offers additional products such as play yards, cribs, and play yard fitted sheets. Their slipcovers are designed to be clean, safe, and machine washable, making them convenient for parents, especially when traveling.
The average cost of their slipcovers is $64.99, while play yards are priced at $99.99 and cribs at $535. These products can be purchased from the company’s website and on Amazon.
| Company Name | Coverplay | |
| Founder | Alison Costa & Amy Feldman | |
| Founded | 2007 | |
| Product | Slipcovers for play yards | |
| Asked For | $350k for 15% equity | |
| Final Deal | $350k for 40% equity | |
| Shark |  Barbara Corcoran | |
| Episode (Shark Tank USA) | S1 E4 | |
| Air Date | Aug 30th, 2009 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Los Angeles, California, USA | |
| Lifetime Worth (Sales) | $12.3M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Coverplay?
The co-founders of Coverplay are Alison Costa and Amy Feldman. They started the company in 2007, and as of 2024, it has been in operation for 17 years.
How Was The Shark Tank Pitch of Coverplay?
After entering Shark Tank, Amy and Alison sought $350,000 for 15% equity. They explained the issue of dirty play yards and how their slipcovers provide a solution.
They sell slipcovers directly to consumers and the hospitality industry, having made $200,000 in 2021. They hold two patents for their product.
Kevin Harrington declined to invest, citing the small market size for the product. Both founders have invested $150,000 in the business. Barbara Corcoran offered $350,000 for 40% equity, stating that the business wasn’t worth the original ask.
Daymond John proposed $350,000 for 65% equity, indicating he would handle most of the business, but they refused his offer. Ultimately, they accepted Barbara Corcoran’s offer.
Sharks Offers list!
| Sharks | Offers |
|---|---|
| Barbara Corcoran | $350k for 40% equity (#1) |
 Kevin O’Leary | No Offer |
 Robert Herjavec | No Offer |
 Daymond John | $350k for 65% equity (#1) |
 Kevin Harrington | No Offer |
| Founder’s (Countered) | No Offer |
| Final Deals | $350k for 40% equity |
Coverplay Shark Tank Update
Coverplay secured a deal on Shark Tank when Barbara Corcoran invested $350,000 for 40% equity. They launched a folding crib made of wood, which is available in Target stores.
From 2009 to 2021, the company achieved lifetime sales of $10 million. Their estimated annual sales were $1.2 million in 2022 and $1.1 million in 2023. As of January 2024, the company continues to experience strong sales, with CEO Alison Costa still at the helm.
Following the episode’s airing, sales of their slipcovers significantly increased and have continued to grow steadily. The business first appeared in Season 1, Episode 8.
After partnering with Barbara, they noted that many opportunities opened for their business. Currently, there is limited information available about Coverplay on the internet.
What Is Coverplay’s Net Worth?
Coverplay’s net worth is estimated at $5 million. While only a few businesses secure investments on Shark Tank, some of these companies grow into billion-dollar enterprises. Many startups emerge daily, contributing to job growth.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2023 | $1.1 *estimated |
| 2022 | $1.2 *estimated |
| 2009-21 | $10 *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2009 | $350k | Barbara Corcoran |
The current headquarters of Coverplay is in Los Angeles, California, and all products are manufactured and imported from China.
Yes, Coverplay is Still in business as of 2024.
