Souls Calling Shark Tank Update (Season 1)

Souls Calling is a gift and accessories business and every item has a positive message that provides happiness to the user. This business was launched by Gina Cotroneo in 2004. The purpose of starting this business is to provide happiness to people.

In 1997, she was attacked in Dallas apartments and she was very frightened by this. Cotroneo believes that a positive outlook brings better results in life and she started this business taking this thinking forward.

To take this business to the next stage, Cotroneo appeared on Shark Tank Season 1 Episode 4 and asked the Sharks for $150,000 for 25% equity at a $600k Valuation. Unfortunately, Souls Calling did not get the deal on Shark Tank.

What Is Souls Calling?

Souls Calling is a gifts and accessories business and each item has a positive message. Many items are sold like headbands, slippers, gloves, umbrellas, and other gift items. The cost of each item is expensive compared to normal products.

Company NameSouls Calling
FounderGina Cotroneo
Productgift items and accessories
Asked For$150k for 25% equity
Final DealNo Deals
SharkNo Sharks
Episode (Shark Tank USA)S1 E4
Air DateAug 30th, 2009
Business StatusOut of Business
WebsiteVisit Website
HeadquartersDallas, Texas, USA
Lifetime Worth (Sales)$0M *estimated
Buy and WatchBuy NowAmazon Prime

Another Shark Tank Pitch

Who Is The Founder Of Souls Calling?

Gina Cotroneo Founder Of Souls Calling
Image credit by ABC Shark Tank

The Founder and CEO of Souls Calling Business is Gina Cotroneo. Cotroneo is a freelance marketer and has previously worked for companies such as Integer\Outpromo, Publicis, and more.

How Was The Shark Tank Pitch of Souls Calling?

Gina Cotroneo asked the Sharks for $150,000 for 25% equity after entering Shark Tank. She explained her business to the Sharks but Kevin O’Leary wanted information about the business’s sales.

Sales for the last 2 years were only $18,000. She has invested over $100,000 in this business so far. Kevin O’Leary said the business’s sales are not supporting her valuation, so that’s why he is out.

Daymond John said that this business was not for him then he is out. Kevin Harrington, Barbara Corcoran, and Robert Herjavec refused to invest in this business. Gina Cotroneo had to return empty-handed from Shark Tank.

Barbara Corcoran Barbara CorcoranNo Offer
Kevin O'Leary Shark Tank Profile Kevin O’LearyNo Offer
Robert Herjavec Robert HerjavecNo Offer
Daymond John Daymond JohnNo Offer
Kevin Harrington Kevin HarringtonNo Offer
Founder’s (Countered)No Offer
Final DealsNo Deals

What Happened To Souls Calling After Shark Tank?

Souls Calling did not get a deal in Shark Tank. Most of the sharks said that this business is not investable. Cotroneo is a fighting woman and she continued this business after coming back from Shark Tank. She also appeared on the American talk show Oprah.

Due to a lack of support, she shut down his business in 2012. Gina Cotroneo is currently a freelance creative director and marketer.

Souls Calling Shark Tank Update

The business did not get much boost after this episode of Shark Tank went on air, although the founder tried to sustain the business for many years but was not successful. This business was shut down in 2012.

What Is Souls Calling’s Net Worth?

Souls Calling’s net worth is estimated at $0 million. This business did not get much response due to which the founder couldn’t sustain this company. Many businesses come to the Shark Tank show and only 10% of them become big.

Annual Revenue by Years

Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.

YearsAnnual Revenue
2004-12$18k *estimated

Funding Reports to Date!

YearsFunding AmountInvestor

Is Souls Calling Still In Business?

This business did not get a deal in Shark Tank and founder Cotroneo did not have the experience to run a business. Apart from this, if there is nothing unique in the business then it is not possible to sustain it.

No, Souls Calling has been out of business since July 2012.

frequently asked questions

Who founded Souls Calling?

Souls Calling was founded by Gina Cotroneo.

Did Souls Calling get a deal on Shark Tank?

No, Souls Calling did not get the deal on Shark Tank.

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