The Freund family, dairy farmers from Connecticut, USA, created CowPots, a line of biodegradable plant pots made from cow manure. Using these pots reduces farm waste and is highly beneficial for the environment.
CowPots are sold in two styles: square and round. The price depends on the quantity of the product. For example, a pack of 24 Square Tall CowPots costs $11.44, while a pack of 12 round CowPots retails for $5.71. The Freund family’s company, Freund’s Farm Market, sells a variety of products, including baked goods, vegetables, dairy products, and more.
Amanda Freund appeared on Shark Tank Season 16 to seek investment for her eco-friendly pots brand. Let’s find out if any of the Sharks invested in her business.
| Company Name | CowPots | |
| Founder | Amanda Freund | |
| Founded | 2012 | |
| Product | Biodegradable plant pots | |
| Asked For | $200k for 10% equity | |
| Final Deal | $200k for 20% equity | |
| Sharks | Kevin O’Leary | |
| Episode (Shark Tank USA) | S16 E15 | |
| Air Date | April 4th, 2025 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | East Canaan, Connecticut, USA | |
| Lifetime Worth (Sales) | $3.5 Million *estimated | |
| Valuation | $2 Million | |
Who Is The Founder Of CowPots?
CowPots was founded in 2012 by Amanda Freund and her family. Alongside managing CowPots, they also run Freund’s Farm Market. Amanda holds a bachelor’s degree in economics from Cornell University.
After completing her studies, she worked as an agroforestry extension volunteer for the Peace Corps, a government-owned independent agency. Currently, she is the manager and co-owner of CowPots.
How Was The Shark Tank Pitch Of CowPots?
Amanda appeared on Shark Tank, seeking a $200,000 investment in exchange for 10% equity in her company. She presented her products, including plant pots made from cow manure, to the Sharks.
She explained that the cost of making each pack of CowPots is $1.30, they are sold to distributors for $2.60, and retail for $6.15. In the biodegradable pot market, there are a few dominant players, but one primary leader is Peat Pots.
Amanda revealed that CowPots’ annual lifetime sales are approximately $3.5 million, with an additional $300,000 to $400,000 in sales each year.
In 2024, the profit margin was estimated to be around 10%, resulting in a profit of about $40,000. Currently, Amanda owns 2% of the company, while her father holds 98%.
Daniel Lubetzky felt that he couldn’t add enough value to the business, so he opted out. Mark Cuban, Lori Greiner, and Barbara Corcoran also declined to invest in CowPots.
Amanda’s last hope was Kevin O’Leary, who offered $200,000 for 25% equity. However, Amanda countered with a proposal of 20% equity. After some negotiation, they agreed on a deal of $200,000 for 20% equity.
Breakdown Sharks Offer
Note: Here’s a quick summary of the offers and counteroffers between the Sharks and Amanda Freund:
| Sharks | Offers |
| Kevin O’Leary | $200k for 25% equity |
| Barbara Corcoran | No Offer |
| Mark Cuban | No Offer |
| Lori Greiner | No Offer |
| Daniel Lubetzky | No Offer |
| Founder’s (Countered) | $200k for 20% equity |
| Final Deals | $200k for 20% equity |
CowPots Shark Tank Update
After the Shark Tank episode aired, CowPots received free promotion, which could lead to significant growth in sales. The company sells pots in various shapes, including row trays, through their website and popular retail chains like Bradley Caldwell, BFG Supply Co., Grower’s Nursery, Griffin, Summit, True Value, and many more.
What Is the Net Worth of CowPots?
CowPots received an investment from Kevin O’Leary on Shark Tank at a valuation of $1 million. The gardening pots market is growing at an annual rate of about 5.6%. Based on this growth and the investment, CowPots’ net worth is estimated to be around $1.5 million this year.
