Element Bars is a custom energy bar manufacturing company that provides customers with high-protein, high-fiber, and low-sugar bars. Users can create their own custom bars by selecting from a variety of available ingredients on the website. The bars are delivered to customers within 7-10 days.
| Company Name | Element Bars | |
| Founder | Jonathan Miller | |
| Founded | 2008 | |
| Product | Custom Energy Bar | |
| Asked For | $150k for 20% equity | |
| Final Deal | $150,000 for 30% equity + 4% royalty in perpetuity | |
| Shark |  Kevin Harrington | |
| Episode (Shark Tank USA) | S1 E6 | |
| Air Date | Sep 13th, 2009 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | Chicago, Illinois, USA | |
| Lifetime Worth (Sales) | $100M *estimated | |
| Buy and Watch | Buy Now | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Element Bars?
Element Bars was officially founded in 2008 by Chicago resident Jonathan Miller. An entrepreneur, Jonathan previously started a business called GetCheapBooks in January 1999, a price comparison shopping site for books, movies, music, and video games.
How Was The Shark Tank Pitch of Element Bars?
After entering the Shark Tank, Jonathan asked the Sharks for $150,000 in exchange for 15% equity. The business, which started in August 2008, has sold 30,000 bars so far and is projected to reach 44,000 sales by the end of the year.
Last year’s gross revenue was $12,000, and this year it has already reached $50,000. Jonathan has invested $50,000 of his own money into the business.
Daymond John offered $150,000 for 75% equity, while Kevin O’Leary and Barbara Corcoran declined to invest. Jonathan expressed interest in hearing offers from other Sharks.
Kevin Harrington proposed $150,000 for 100% equity, plus a 4% royalty to Jonathan. Jonathan countered Daymond John’s offer with a request for $150,000 for 20% equity, to which Daymond responded, “I’m out.” Robert Herjavec then offered $150,000 for 50% equity, but Jonathan declined, leading Robert to also bow out.
Kevin Harrington countered with an offer of $150,000 for 35% equity, plus a 4% royalty to Jonathan. Ultimately, Jonathan agreed to a deal with Harrington for 30% equity.
Sharks Offers list!
| Sharks | Offers |
|---|---|
 Barbara Corcoran | No Offer |
 Kevin O’Leary | No Offer |
 Robert Herjavec | $150k for 50% equity (#1) |
 Daymond John | $150k for 75% equity (#1) |
| Kevin Harrington | $150k for 100% equity + 4% royalty (#1) $150k for 35% equity + 4% royalty (#2) |
| Founder’s (Countered) | $150k for 20% equity (Daymond) $150k for 30% equity + 4% royalty (Harrington) |
| Final Deals | $150k for 30% equity + 4% royalty |
Element Bars Shark Tank Update
Element Bars secured a deal on Shark Tank when Kevin Harrington invested $150,000 for 30% equity, along with a 4% royalty to Jonathan. Within a few months of the episode airing, the company reached its target of shipping one million bars.
In 2021, Element Bars began producing private label bars for new brands and is now distributing to retailers across the United States and select international markets. As of 2024, lifetime sales are estimated to be $100 million.
Currently, they produce one million bars for customers every month.
Jonathan is a talented entrepreneur who delivered an impressive presentation on Shark Tank. He has since become a successful businessman, focusing on expanding his company.
What Is Element Bars’s Net Worth?
Element Bars’ net worth is estimated at $22 million. The global energy bar market is valued at approximately USD 3.28 billion and continues to grow. Competitors in this industry are also steadily increasing.
Annual Revenue by Years
Note: This report is based on our research and data so far. In this, we are only estimating the annual revenue.
| Years | Annual Revenue |
| 2008-24 | $100M *estimated |
Funding Reports to Date!
| Years | Funding Amount | Investor |
| 2009 | $150k | Kevin Harrington |
According to its LinkedIn profile, Element Bars currently has 11 to 50 employees and is headquartered in Chicago, Illinois, United States.
Yes, Element Bars is Still in business as of 2024.
