Songlorious is a custom music business. It creates custom original music according to the user’s story and gives it to different artists. This business completely focuses on presenting the memory told by the user through music by making lyrics.
Along with making custom music, Songlorious publishes its music on different platforms like Spotify, Youtube, etc. All these pieces of music are original, this music is made by their own artist.
Music is a good way to express words to someone. Because if the music is made good then it touches the heart and gives a unique hope.
At the time of Covid 19 Pandemic, there are many people who were losing hope, similarly, there is some music that made them feel a different kind of feeling. many people believe, they get a lot of relaxation and stress-free from music.
If we relate with the lyrics of the music. So it feels good to listen to and understand music. No single music can make everyone happy.
To solve this problem, Songlorious presents “custom music”, it creates music according to the story told by the user. Songlorious has about 211+ artists as of today and has produced a total of 11,000+ songs so far.
The founders of Songlorious Ellen Hodges and Omayya Atout appeared in Shark Tank Season 13 Episode 2 and asked the Sharks for $400,000 for 10% at a $4 Million Valuation. This is a decent valuation for the company.
What Is Songlorious?
Songlorious is a custom music business that provides music keeping in mind the story told by the users by creating their original music.
They have many professional singers, writers, and composers who help in creating personalized songs. Any common person can make music from Songlorious according to his story.
The user has to first select Genre, Artist, and Own Story. Music will be made according to this story and a music file will be provided in a few weeks.
It charges money according to the length and lines of the lyrics of the music. It charges $180 for 16-24 lines of lyrics and $250 for 24-36 lines of lyrics. It provides music on delivery download format, USB drives, and other streaming platforms.
The service of making personalized songs is currently available on freelance platforms like Fever.
|Founder||Ellen Atout and Omayya Atout|
|Product||Create a personalized song|
|Asked For||$400k for 10% equity|
|Final Deal||$500k for 40% equity|
|Shark||Peter Jones, Kevin O’Leary, Daymond John, Mark Cuban|
|Episode (Shark Tank USA)||S13 E2|
|Air Date||Oct 15, 2021|
|Business Status||In Business|
|Net Worth||$2 Million *estimated|
|Headquarters||Brooklyn, New York, US|
|Go To Amazon||Buy Now|
Another Shark Tank Pitch
Who Is The Founder Of Songlorious?
The founder and CEO of Songlorios are Omayya Atout, and it is a civil engineer. Its Co-Founder, Chief Artist Manager is Ellen Atout, She exclusively manages the artist and hires singer-songwriter artists of all genres.
Omayya did his Bachelor of Science, Civil Engineering, Minor: Mechanical Engineering from The University of Alabama. He has worked as Track Supervisor II at Norfolk Southern Corporation for 5 years. Apart from this, he has been a manager at Amtrak for 1 year.
Ellen worked as a Barista at Starbucks while studying BA, in history at the University of Miami. She was working as a barista at Blue Bottle Coffee for 10 months.
Songlorious Before Shark Tank
According to LinkedIn, the Songlorious business was started by Ellen and Omayya in 2020 as both of them love music. Music is such a thing through which anything can be said and it also brings great relief to our hearts.
This Husband and Wife started their business in Brooklyn Apartment. Especially their focus was that they would provide people with their stories through music so that this music could be heard at any time.
During the start of the business, they interacted with many music and song-writers and brought them on his platform. They had talked with many artists but some of them and some artists agreed to work with him.
They have hired artists from all types of genres to create different genres of music for any occasion like Weddings, the Birthday Festival, and many more.
The length of their music is different 30 seconds (kind of like a greeting card), 1 minute, 2 minutes, or 3 minutes (this counts as a full song).
This business of Omayya became quite popular during the time of the Pandemic, many news channels featured this Personalize Music Create Platform as WXII 12 News, CBS Austin, 10News, Today, The New York Times, and Many More.
After the Pandemic, there are many new startups that were coming out, among them this Songlorious. The entrepreneur needs investment to grow their business, so they decided to come to Shark Tank.
How Was The Shark Tank Pitch Of Songlorious?
Omayya and Ellen entered Shark Tank with their business Songlorious and asked the Sharks for $400,000 for 10% equity at a $4 Million Valuation. They told their business story to Shark and also told Shark about how this business works.
For every single music, it pays 35% to 55% for each music price to the music artist. the average tip is $51. In the last year 2020, they made $700,000, and this year in 2021 to date has become $1.1 million. In this their profit is of 9%.
This business idea came to Ellen when her friends asked her to write a personal song for the wedding. So they have come to Shark Tank so that they will take funding from shark and use it in professional marketing.
The entrepreneur told that they expect to make $2.1 million in 2021. Peter Jones says he is in a similar business and can make Songlorious bigger.
Peter offered $400,000 for a 33.3% equity. Daymond John is interested in this business so he offered $400,000 for a 20% equity.
Mark says that he together with Peter, and Kevin made an offer of $400,000 for a 33% equity. Daymond said that if he also wanted to join, 4 sharks would come to $400k for a 40% equity.
The entrepreneur countered the offer for $800k for a 40% equity. about this counter, the shark said no. So Omayya and Ellen agreed to Shark’s offer.
Finalize: Peter Jones, Kevin O’Leary, Daymond John, and Mark Cuban invested $450K in Songlorious for 40% equity.
What Happened To Songlorious After Shark Tank?
4 Sharks had signed a deal with Songlorious, these sharks said that they would grow this business in different fields. Mark will exclusively handle the technology part of this business and Daymond will grow it in the African-American community.
This personalized song concept was much liked in Shark Tank as it is a very unique concept to tell its story. There are many people who like music, they will like it very much.
Before Shark Tank, it was around 100 artists on the platform but it reached 211+ artists by October 2, 2022. Their music is published on streaming platforms like YouTube and Spotify.
Most people have described this business idea as a useful one, according to them it is a good concept that makes Personalize music. Many people on Twitter have got a positive response to the business that got engaged in Shark Tank.
It was played on the Today show on August 8, 2022, to music created by Songlorious. This company has raised an investment of $500K till 20, 2021, with the funding of Shark.
Songlorious Shark Tank Update
After the Shark Tank episode of Songlorious aired, the company announced that they had added hip-hop song artists. People liked this business idea a lot.
They are planning to produce the song in other languages, initially in Spanish and Arabic.
We estimate that in 2021 their sales will be around $ 2.5 million. If we estimate 2022, then we think it will be $ 2.8 million in sales.
We’re following Ellen Atout and Omayya Atout along with their company for further updates.
What Is Songlorious Net Worth?
The entrepreneur had sought investment from Shark at a valuation of $4 million, but the deal was signed at a valuation of only $1 million. If we estimate Current’s Songlorious net worth, it will be $2 million. Hopefully, the sharks will try to grow this business.
Is Songlorious Still In Business?
Songlorious has had a good opening time as it started selling $700k in 2020. It had grown very fast. Although already many freelancers were making Personalize music, still this company could grow.
The concept of this company is very good and it brings all the music artists together and provides people by making music according to their stories.
Many big media publications have featured this company because of its unique concept, it includes Today, CNBC, Forbes, Business Insider, and The New York Times.
The current headquarter of this private company is presently in Brooklyn, New York, United States.
Artists working with this company have also gone to American Idol, their names are Leah Marlene and Joe Daccache.
Yes, Songlorious is still in business as of October 2022.