Fitfighter Shark Tank Update (Season 12)

Launched in 2013, Fitfighter offers a steel hose solution for multiple full-body workouts within the wellness and fitness services industry.

This product utilizes a steel hose in conjunction with various workout equipment to provide a comprehensive full-body workout experience. There’s no need to purchase different equipment for various exercises; Fitfighter’s steel hose enables users to engage in efficient full-body workouts.

Fitfighter facilitates a variety of workouts, including hot potato, swing, chop, push-up, slam, and more.

The platform also offers training sessions, with membership required for access. The first session typically includes a free trial, followed by a $125 charge for a 30-day training program.

The product is available in different sizes, ranging from 5 to 40 pounds, with pricing varying based on size.

Who Is The Founder Of Fitfighter?

Sarah Apgar is the founder and CEO of FitFighter. She previously served as a Marketing and Business Development Analyst in the U.S. Army Corps of Engineers for two years.

After her service as a second lieutenant in the 52nd Engineer Battalion in Iraq, Sarah transitioned back to civilian life in the United States. She then began volunteering at the Fire Department in Huntington.

Sarah completed her bachelor’s degree at Princeton University and went on to earn her MBA from The Tuck School of Business at Dartmouth.

Following her education, Sarah spent over four years at Warby Parker, where she ultimately held the position of Director of New Stores and Facilities before leaving.

Did Fitfighter Get a Deal on Shark Tank?

Sarah provided a comprehensive demonstration of her product, which the Sharks greatly appreciated. Her first client was the Fire Service.

Initially launched with $210,000 in funding from friends and family, including $50,000 of her own money, Sarah later partnered with Sorinex Exercise Equipment in May to scale her business. She also secured a contract with the United States Army to provide training for the new Army Combat Fitness Test.

In the B2B market, Sarah generated $45,000 in revenue in July 2019. However, due to the pandemic, the B2B market shut down, prompting her to shift to a direct-to-consumer (D2C) model.

During April and May 2020, she generated $40,000 in sales within just ten weeks. Sarah utilized digital ads on platforms like Facebook, Google, and Instagram to attract customers and developed an iOS app for online training.

Kevin O’Leary declined to invest, citing competition with his existing investments. Robert Herjavec expressed doubts about the business’s ability to transition online quickly and also declined to invest.

Daniel Lubetzky made two offers: $250,000 for 30% equity or $250,000 for 25% equity. Lori Greiner was hesitant to enter into a partnership with Daniel but believed he would be a good partner.

Sarah countered Daniel’s offer with $250,000 for 20% equity, which he declined. Eventually, she agreed to Daniel’s offer of $250,000 for 25% equity.

Fitfighter Shark Tank Update

Daniel’s expertise in both B2B and B2C markets positions him well to grow FitFighter using his knowledge and skills.

As of June 2022, Daniel is still maintaining his deal with FitFighter, as noted in his portfolio. Following the Shark Tank episode, Sarah revealed that sales surged to $250,000 within a few weeks of its release.

Within three months, sales reached $900,000, aided by Daniel’s efforts to grow the business online. His work also led to FitFighter securing a $250,000 purchase order from Dick’s Sporting Goods.

Additionally, Sarah donated $10,000 to Tunnels to Towers. A report released in August 2021 indicated that the company generated annual revenue between $900,000 and $1 million.

What Is Fitfighter Net Worth?

Fitfighter’s estimated net worth is $1.9 million, based on the company’s lifetime sales and valuation data.