Crispy Cones is a soft-serve ice cream startup. Fresh dough is rolled in wooden dowels and grilled rotisserie style. After this process, the top part of the cone is wrapped with cinnamon sugar and Oreo powder.
Spreads such as cookie butter and Nutella are layered inside the cone. In the final process, the cones are filled with gourmet ice cream. Now Crispy Cones is ready to eat.
| Company Name | Crispy Cones |
| Founder | Jeremy Carlson and Kaitlyn Carlson |
| Founded | 2018 |
| Product | soft-serve ice cream franchise |
| Asked For | $200k for 10% equity |
| Final Deal | $200k for 20% equity |
| Shark | Barbara Corcoran |
| Episode (Shark Tank USA) | S14 E17 |
| Air Date | Mar 17, 2023 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Rexburg, Idaho, United States |
| Lifetime Worth (Sales) | $850k *estimated |
| Go To Amazon | Buy Now |
| Watch On | Amazon Prime |
Another Shark Tank Pitch
Who Is The Founder Of Crispy Cones?
Jeremy Carlson is the founder and CEO of Crispy Cones Company. This company’s Chief Marketing Officer is Kaitlyn Carlson.
Jeremy Carlson
After studying business and marketing at Utah State University, Jeremy worked as a hotel manager at Hotel Štamberk. After working in the hotel industry for a few months, he started his business.
Kaitlyn Carlson
Kaitlyn is a professional photographer and holds a Bachelor’s degree in Communication and Media Studies from Brigham Young University.
To maintain the expenses during the time of studies, she worked as a part-time housekeeper at Cabin Creek Inn for 1 year. According to her LinkedIn profile, she joined the company in May 2019 as Chief Marketing Officer.
Crispy Cones Before Shark Tank
Jeremy started this business in 2018 on Rexburg Road. He started selling gourmet pastries to maintain his expenses.
The initial journey was very difficult for Jeremy, he used to set up shop in front of different stores in Logan, Utah, Rexburg, and Idaho. After this business became popular, many investors approached Jeremy for investment. Both Jeremy and Kaitlyn adopted different strategies to take this business to the next level.
The first store of this business opened in 2018 in Southeastern Idaho. After this, they also opened a store in Logan, Utah.
How Was The Shark Tank Pitch Of Crispy Cones?
Both Jeremy and Kaitlyn explained many details about their ice cream business after entering Shark Tank. They said how they make the crispy cones and the process they have to go through.
All sharks liked the taste as well as the appearance of this product. Jeremy started this business in 2018 and made $20,000 in revenue in the last 4 months of one year.
In 2019, they ordered a trailer made from China and their gross revenue was $70,000 during the 5 months of the year. At the time of the 2020 COVID-19 pandemic, their gross revenue was $80,000.
Their gross revenue for 2021 was $207,000. Projected to hit $0.5 million in sales by 2022. The making cost of the product is $0.50 to $0.89 and it is sold for $7.59.
Kaitlyn is an employee of Jeremy’s business and was hired in 2019 after being discovered on Instagram. The first store they opened in Logan, Utah was 1,400 square feet (1.3 a) and cost $90,000. They opened a second store of 1600 square feet (1.49 a) in Rexburg, Idaho, and it cost $150,000.
On August 27th, 2021, they made a gross revenue of $298,000 from the first store and they didn’t make any profit from this revenue.
Mark Cuban dropped out because the founder did not have much experience in the franchise business.
Barbara Corcoran said that she is interested in this business and has a lot of knowledge about the franchise business. Barbara offers $200k for 20% equity but will keep 50% to get the truth from the founder. Jeremy countered with $200k for 15% equity. Barbara said no.
Jeremy countered another $200k for 17% equity. Barbara said no. Jeremy decides to take up Barbara’s offer.
Finalize: Barbara Corcoran invests $200k in Crispy Cones for 20% equity.
Crispy Cones Shark Tank Update
After both Jeremy and Kaitlyn entered Shark Tank, they explained the soft-serve ice cream franchise business to the sharks. Many things were talked about in the Shark Tank show, related to business. The lifetime sales and annual revenue of the business were also discussed.
We’re following Jeremy Carlson and Kaitlyn Carlson along with their company for further updates.
What Is The Net Worth of Crispy Cones?
Crispy Cones’s current estimated worth is $1 million. This company has been running for a long time. One of the biggest competitors of this company is Good Food Coffee & Bakery.
Good Food Coffee & Bakery is one of the most popular dessert chains in Europe, its specialty is making Chimney Cones. This company has opened its franchise stores in Dubai, Saudi Arabia, and Singapore.
So far many media companies have featured this brand including Digital Journal, LocalNews8, and many more.
