During the COVID-19 lockdown, many people turned their unique ideas into successful businesses. One such business is Hella Awkward, a fun card game designed to help people have deep and meaningful conversations.
In 2020, three friends—Brittane Rowe, her brother Brandon Rowe, and her girlfriend Jane Lim—were watching the TV show Insecure and having deep discussions. That’s when they got the idea to create a game that encourages open conversations and genuine connections.
Hella Awkward features 140 questions across four categories:
- Real Talk (deep personal questions)
- Dating (fun and flirty topics)
- Sex & Relationships (spicy discussions)
- Random (unexpected and fun topics)
The game is designed for 2-6 players, but all participants must be 18 or older. The average price of the product is $24.99.
Brittane asked the Sharks for $200,000 for 10% equity at a $2 million valuation. She later secured a deal with Robert for the same offer she originally requested—$200,000 for 10% equity. As an update, the Build-A-Bae card game is currently available at a 10% discount.
| Company Name | Hella Awkward | |
| Founder | Brittane Rowe | |
| Founded | 2020 | |
| Product | Awkward Card Game | |
| Asked For | $200K for 10% equity | |
| Final Deal | $200K for 10% equity | |
| Sharks | Robert Herjavec | |
| Episode (Shark Tank USA) | S16 E13 | |
| Air Date | March 14th, 2025 | |
| Business Status | In Business | |
| Website | Visit Website | |
| Headquarters | New York, USA | |
| Lifetime Worth (Sales) | $600k *estimated | |
| Valuation | $2 Million | |
Who Is The Founder Of Hella Awkward?
The fun card game Hella Awkward was founded in 2020 during the COVID-19 pandemic by entrepreneurs Brittane Rowe, Brandon Rowe, and Jane Lim.
Brittane Rowe is a professional actor who studied theater at Michigan State University. After graduating, she worked at The Bushwick Starr Theater for a few years.
Brandon Rowe is a multi-talented individual—he is a digital marketer, entrepreneur, and boxer. Currently, he serves as GM of OTX (Overtime Boxing) at Overtime Sports Media Company.
Jane Lim, a product designer, worked as a Senior Industrial Designer at Aruliden for over nine years. Currently, she is a full-time Industrial Designer at Cash App, a digital wallet for American consumers.
How Was The Shark Tank Pitch Of Hella Awkward?
After entering Shark Tank, Brittane Rowe explained her awkward card game business to the Sharks and asked for $200,000 in exchange for 10% equity.
Robert Herjavec was curious about the company’s sales, and Brittane revealed that their total lifetime sales since May 2021 were $600,000. She provided a breakdown of their annual sales: In May 2021, they made $90,000 in sales. In 2022, sales reached $110,000, and in 2023, they jumped to $250,000, with a profit of $100,000. For 2024, the company is projecting $600,000 in sales, expecting a profit between $250,000 and $300,000.
Explaining the increase in sales, Brittane mentioned that last year, their product was available in 450 Target stores, but now it has expanded to 520 stores. Additionally, this year, they launched in 600 Walmart stores and are set to expand to 1,000 stores soon. So far, they have sold 50,000 units.
When Daymond John asked about the product’s cost, Brittane shared that the retail price is $24.99, while the landed cost is $2.80. The company is equally owned by Brittane, Brandon, and Jane, each holding 33.3% equity.
Kevin O’Leary made an offer of $200,000 for 25% equity, promising to help with product distribution. Robert, very interested in the business, made a straightforward offer of $200,000 for 10% equity without negotiation. Lori Greiner also liked the business and offered $200,000 for 12% equity.
Brittane found Robert’s offer the most appealing and decided to strike a deal with him without further negotiation.
Breakdown Sharks Offer
Note: Here’s a quick summary of the offers and counteroffers between the Sharks and Brittane Rowe:
| Sharks | Offers |
| Kevin O’Leary | $200k for 25% equity |
| Daymond John | No Offer |
| Mark Cuban | No Offer |
| Lori Greiner | $200k for 12% equity |
| Robert Herjavec | $200k for 10% equity |
| Founder’s (Countered) | No Counter |
| Final Deals | $200k for 10% equity |
Hella Awkward Shark Tank Update
Very few businesses on Shark Tank get a deal at the same valuation they originally ask for. Hella Awkward is one of those rare businesses. We are currently tracking its progress for more updates.
What Is Hella Awkward Net Worth?
Hella Awkward Card Game Company previously raised funding at a $2 million valuation. The company is currently experiencing strong growth in this sector, and its estimated net worth is around $1.5 million.
