Knife Aid is a knife sharpening service. This service was started in 2019 by both Mikael Soderlindh and Marc Lickfett to simplify the knife sharpening service. This is a unique business idea, there are many people who use different types of knives in their daily life for cooking or outdoor gardening etc.
Excessive use of the knife reduces its sharpness and it is of no use. But we can make the knife usable by sharpening it again.
There are many people in the village area who themselves use different techniques or things to sharpen the knife.
But there are some services in the city area which provide knife sharpening and for this they charge according to the shape and work of the knife.
Knife Aid is one such service which provides knife sharpening facility. Mikael and Marc both moved from Sweden to the United States to start this business. Mikael is originally from America but grew up in Sweden.
These two appeared on Shark Tank Season 11 Episode 4, asking the sharks for $400,000 for 15% equity. Both of them are veteran businessmen and have built many global businesses.
What Is Knife Aid?
Knife Aid is a California Base Knife Sharpening Service. This company provides the service of sharpening and repairing knives of different sizes.
Users have to place an order for this service and they will receive a secure knife box. The same box has to be put in the mailbox, that box will go to the knife sharpening expert. After sharpening the knife will be sent to the user.
It will take about 1 week for these processes to complete. The average cost to sharpen a knife is $14.75.
|Company Name||Knife Aid|
|Founder||Mikael Soderlindh and Marc Lickfett|
|Product||knife sharpening services|
|Asked For||$400K for 15% equity|
|Final Deal||$500K for 20% equity|
|Shark||Lori Greiner and Rohan Oza|
|Episode (Shark Tank USA)||S11 E4|
|Air Date||Oct 20, 2019|
|Business Status||In Business|
|Headquarters||Agoura Hills, California, United States|
|Lifetime Worth (Sales)||$5M *estimated|
|Go To Amazon||Buy Now|
|Watch On||Amazon Prime|
Another Shark Tank Pitch
Who Is The Founder Of Knife Aid?
The Knife Aid Inc service business was launched in January 2019 by Mikael Soderlindh and Marc Lickfett.
Both of them used to live in Sweden but moved to the United States to start this business. They have created many global brands.
Mikael is the co-founder and shareholder of Multiple Company. He started the company Goosefish Invest AB & Goosefish Invest in 2007.
He is the shareholder of NA-KD.com and Happy Socks AB company. Apart from this, he is the co-founder and shareholder of the company Happy Socks AB.
Marc is the founder of multiple companies including KliKKi, Compricer AB and King & McGaw.
How Was The Shark Tank Pitch Of Knife Aid?
After both Mikael and Marc entered the Shark Tank, they asked the Sharks for $400k for 15% equity. Both of them told about their business and also told how many brands they have created till now.
Mikael is already a successful businessman, but They does not have the proper knowledge of the American market, so they need an expert like Shark. Sales so far this year have been $120,000.
Lori Greiner made the first offer of $200k + $200k as a line of credit for a 20% equity. Kevin O’Leary offered $400k for 20% equity. Rohan Oza and Lori Greiner both teamed up to offer $400k for 20% equity.
Barbara Corcoran and Kevin O’Leary both teamed up and offered $500k for 20% equity. The founders countered both Lori and Rohan with $500k for 20% equity.
Finalized: Lori Greiner and Rohan Oza invest $500k in exchange for 20% equity in Knife Aid.
What Happened To Knife Aid After Shark Tank?
Knife Aid got a deal in Shark Tank, a company in which both Lori and Rohan had invested. After this episode of Shark Tank aired, many people took this service, this information has been shared on the official Instagram account of the brand.
The brand was included in the list of “2020 Best Holiday Picks” on Rolling Stone Magazine. As of April 2023, the annual revenue of this company is estimated to be $2.5 million.
Knife Aid Shark Tank Update
After the founder entered the shark tank with their company, there were many conversations between the shark and the founder. Some unseen scenes were seen in this episode of Shark Tank, when the sharks themselves got up and went to the founder to make this deal.
We’re following Mikael Soderlindh and Marc Lickfett along with their company for further updates.
What Is the Net Worth of Knife Aid?
The current estimated worth of Knife Aid is $2.3 million. This company has fulfilled 1000+ orders so far, most people are happy with their service.
According to some media reports, the market size of knife sharpening service in the United States was USD 74.6 million by 2021, it is being estimated that the size of this industry will be USD 117.1 million by 2028.
Is Knife Aid Still In Business?
This business has been going on since 2018, Marc is doing an art business named “King & McGaw” along with this business.
According to the stats of Mikael’s Linkedin profile, he has been out of this business since December 2021.
The official headquarter of this company is in Agoura Hills, California, United States and total 11-50 employees are working in it as per the LinkedIn profile.
Yes, Knife Aid is still in business as of April 2023.