Isak Fragrances Shark Tank India Update (Season 1)

Isak Fragrances featured in Shark Tank India Season 1 Episode 25 is a perfume brand that produces luxurious perfumes for both males and females. The founder of Isak Fragrances brand has demanded ₹50 lakhs in exchange for an 8% share of his company in Shark Tank India.

According to a 2020 report, the global perfume market value is $32.8 billion, which may increase even more in the coming times. Perfume is a very good business but many players are already present in this category like Sweetheart, AXA, Fogg, etc. Apart from these, many other luxury popular brands have become their brand in the market.

What Is Isak Fragrances?

Isak Fragrances is a perfume brand that appeared in Shark Tank. The founder says that She provides long-lasting, homemade, 100% vegan, authentic perfumes and attars, gender-fluid perfumes, and bespoke services. This is a royal perfume This perfume was started by Shri Chhunnamal Vijayvargiya in 1850. His son, Ramdayal Vijayvargiya, converted essential oils, spices, and other ingredients from different parts of India into Lake Bottled Fragrances.

In the 1930s, She started exporting oils and fragrances to the outside country, due to which his startup grew a lot. This is a family business. The founder says that the demand for this perfume is all over the world. All-natural things are used to make this perfume.

If we talk about the Isak Fragrances brand, then the name of this brand was started in 2017. The average price of this perfume is more than ₹1000, its fragrance has been made according to the choice of different types of people.

Who Is The Founder Of Isak Fragrances?

The founder of Isak Fragrances Brand is 39-year-old Vidushi Vijayvergiya who converted his family business 160 Years old practice into a brand in 2017. Vidushi has completed her luxury and lifestyle business management studies from IIM-A. After this, she completed her Aromatherapy studies in Switzerland.

The brand was started in 2017 before Isak Fragrances entered Shark Tank India but this perfume is their family business which is 160 years old. This brand was quite popular even before Shark Tank India, it is selling a lot in India as well as in foreign countries. Founder Vidushi has built this brand as a brand in the whole world through his knowledge and marketing.

Isak Fragrances Get Deals In Shark Tank India

The founder of this perfume brand has asked for ₹50 lakhs in exchange for an 8% share of his company in Shark Tank India. The founder has told Shark many things about his family business, and how this business started. So it was a pretty good pitch, with sharks giving their views on investing in this brand.