Kent is an underwear brand that manufactures compostable underwear for men and women. It makes its pants from 100% organic Pima cotton and does not use any synthetics, microplastics + or petrochemicals. Kent Underwear appeared in Shark Tank Season 14 Episode 1 to get investment from sharks.
All the T-shirts and underwear made by this brand are to be plant-based and supernatural materials are used in them. The special thing about their product is that it is compostable, they get composted in just 90 days.
Kent’s products are stronger and softer than other fashion brands. Apart from all this, it is also very good for the environment as it does not use any kind of toxic, plastic, etc. unnatural things.
In today’s time, many brands use polyester, petrochemical, and synthetic polymer materials to make clothes. This causes a lot of damage to the environment.
Underwear is something that cannot be donated. When its life ends then people throw it here and there. In today’s time, 85% of textiles are using fossil-fuel-based, synthetic (a plastic) materials (polyester, nylon, and spandex, they stay in landfills) to make this underwear.
Stacy Grace Spent 3 Years Creating This Plant Base brief And she has designed it very well so that it is comfortable as well as soft.
What Is Kent Underwear?
Kent Underwear is a brand that manufactures different sizes of underwear for males and females using organic cotton and organic Pima cotton. All their products do not use any kind of synthetics, or microplastics which can damage the environment.
The Pima cotton it uses grows mainly in Peru. Pima cotton is only 2% of the world’s cotton and this organic Pima is rare cotton. This product has been made with a focus on everybody’s size so that it can fit easily.
Like other underwear, it is dishwashable. It has exclusive 100% organic, plant-based fibers and materials that come from the plant and also leaves near the plant.
Because the underwear is made from organic material, they get composted easily. After composting, it completely dissolves in the soil.
Their organic Pima cotton is GOTS (Global Organic Textile Standard) certified. It is the company’s mission to save the world by using disposable fashions, healthy stereotypes, and synthetic materials.
This underwear ranges in price from $28 – $144. You can buy this product from their website.
| Company Name | Kent Underwear |
| Founder | Stacy (Anderson) Grace & Jeff Grace |
| Founded | 2016 |
| Product | Composted briefs are made from 100% GOTS-certified organic Pima cotton |
| Asked For | $200K for 5% Equity |
| Final Deal | $200K for 15% Equity |
| Shark | Daymond John |
| Episode (Shark Tank USA) | S14 E1 |
| Air Date | Sep 23, 2022 |
| Business Status | In Business |
| Website | Visit Website |
| Headquarters | Los Angeles, California, US |
| Go To Amazon | Buy Now |
Another Shark Tank Pitch
Who Is The Founder Of Kent Underwear?
The Founder & CEO of Kent Underwear is Stacy (Anderson) Grace, a sustainable fashion, branding & strategy.
Presently she is an Accounts Manager & Brand Partnerships at Liberty Ltd. This is an instructor at FIDM/Fashion Institute of Design & Merchandising.
Apart from this, she has worked in We First, Piece & Co. for many years in Sales & Marketing.
She studied MA in Strategic Fashion Marketing at the London College of Fashion. She has also studied New Creative Ventures, the Business Development Program at London Business School.
Stacy is a marketing expert and she understands the fashion industry very well.
Kent Underwear Before Shark Tank
Stacy started this Kent underwear company in 2016 when he used to work at the Fashion Institute of Design & Merchandising.
Stacy started searching for 100% cotton underwear that would match her everyday style. Due to this, she did a lot of research and after that started designing her own natural briefs and basics.
Digging further into her Canadian roots of backyard gardening and composting. She thought that the simple underwear problem is super synthetic, so why not make underwear from natural materials?
After months of research, trials, and fitting letters, the Annual Brief was born. Due to this, he talked to 1,000 women about underwear and those women started to understand because these products are made from natural materials, less toxins, simpler style, no synthetics, better fit, less irritation, and fewer wedgies.
100% Goats Certified Organic Pima Cotton is used to make this product so that it can be composted easily. After its life ends, this underwear goes to nature in 90 days.
This company makes briefs in California. For the last 3 years, it has been working as a partner with a family-owned apparel factory. 1% of their revenue goes to the plant.
This company is moving forward with a mission which is to keep the environment safe. In today’s time, many companies are being formed which are making vegan and non-toxic products.
This business needs funding as well as expertise to grow, so Stacy has participated in Shark Tank.
How Was The Shark Tank Pitch Of Kent Underwear?
Stacy and Jeff Grace enter Shark Tank over Kent underwear and ask Shark for $200k for a 5% equity at a $4 Million Valuation. Stacy told the shark about her background and business story in the pitch, this shark was very happy to hear.
Shark did not like the company’s high valuation, but it found the company’s concept and mission quite interesting. It was a completely new business concept that had not yet hit the market.
Regarding this business, the founder said that he would expand it to Men’s underwear line, and T-shirts line in the coming time.
They sell one pair of underwear for $20-$24 depending on the size, this is a high amount for one pair of underwear And it is made in California for $8.7.
In the year to date (2022), their sales have been $99,000, in the 1st year (2016) they made $30,000, and in the 2nd year (2017) they made $120k. This 85% of sales are from D2C e-commerce, 15% from their one retail wholesale partner. they are planning to partner with another major retailer this year.
Mark liked the concept of this business but he does not think that if he will invest in this business then he is out. Daymond John is also finding it too risky, so he is out of it.
This business was first offered by Barbara Corcoran for $200k for a 20% equity. Meanwhile, Robert Herjavec also liked this business concept and made an offer of $200k for a 15% equity.
Lori Greiner is also interested in this business so she matched Robert’s offer. Meanwhile, Daymond John jumped in the middle of the deal and offered $200,000 for 15% equity.
But Stacy and Jeff decided to close the deal with Daymond. Daymond is a good partner, investor, and mentor for this business.
Finalize: Daymond John invested $200K in Kent Underwear for 15% equity.
Kent Underwear Shark Tank Update
Kent Underwear found a great shark-like Daymond John who would help the company expand. The founder is also interested in working with Daymond, so he accepted their offer.
This company signed the deal at a valuation of $1.3 million, which is a good thing for the founder. Many people liked this business concept on social media.
This company was featured by many media publications, it includes Financial Times, Refinery29, Treehugger, and many more.
It was an audience poll for compost underwear in Shark Tank with the question “How Often Do You Buy New Underwear?”.
Responding to this question, 54% of people said “Every Year or Tow”, 37% of people said “Every 3 – 5 Years” and 9% of people said, “Why buy new Underwear”.
Currently, Kent Underwear is in talks with some popular retail stores To sell your compostable underwear and other clothing products.
It’s been a long time since this underwear brand appeared in Shark Tank. The founders are currently working on expanding their business to national and international.
Kent Underwear got a successful deal in Shark Tank although the deal was finalized in 15% equity. This is the first deal that has been closed in Shark Tank Season 14 Episode 1.
This compost underwear company has got a good mentor and investor like Daymond. However, In 2022 so far this year, this company’s sales have been $99,000. Daymond will help this business to boost its sales.
The revenue of this company will be updated after some time.
What Is Kent Underwear’s Net Worth?
This compostable underwear product can do very good business in the market if its price is reduced. According to us, the price of this underwear is quite expensive. As of now, Kent Underwear’s net worth is estimated to be around $500,000.
This business needs the right guidance to grow and the Daymond in Shark Tank can be good for this. This business is working on a very good concept, hopefully, it will be able to become a big brand in the coming time.
This company is shipping its product to the United States as well as Canada, the UK, and Australia. All Kent products are hand and machine-washed and are the world’s only compostable underwear.
To grow this business, it is necessary to be available in retail stores and supermarkets as well as on eCommerce websites like Amazon.
Yes, Kent Underwear is still in business as of April 2024.
