OogieBear is a company that designs innovative smart baby care products, their products help babies and children to take fresh breaths. OogieBear appeared in Shark Tank Season 14 Episode 1 and asked the Sharks for $400,000 for 5% equity at an $8 Million Valuation.
OogieBear specially designed different types of products taking care of a baby’s health so that parents can easily take care of the baby. Premium soft rubber has been used in all its products, easy to grip and comfortable for the user.
It does not use any kind of harmful ingredients in its product that may cause any kind of health issue to the baby.
To make a baby care product, some processes have to be passed through so that the safety of the product can be kept open.
Due to excessive booger in the nose of a baby or child, they are unable to take a proper breath, it is a matter of concern for the baby and its parents. Therefore, the booger has to be cleaned with the nose so that the child can breathe properly.
This is done in a very careful way so that the baby does not feel pain. To solve this problem, Oogie Bare presents its baby care product Baby Booger Picker. It very clearly removes sticky and dried boogers from the baby’s nose.
This company was started by accident by Nina Ferzin and her husband Sina Ferzin. Nina did not know that she could make this product a business. This company has made $15 million dollars in gross revenue by 2022.
What Is OogieBear?
OogieBear is a company that manufactures baby care products and one of its products, the Baby Booger Picker, perfectly removes a child’s sticky and dried boogers from the nose.
Along with removing the boggers, it also works for the child’s earwax, due to which there is zero chance of the child getting hurt. It removes earwax quite easily, which the baby does not even know.
There is another product called Little Mouth which is made only for 3-month-old and older babies. This is one of their products that acts like a toothbrush for children. Children can clean their teeth by playing by chewing them.
This product is mainly made from soft rubber and not too harsh things are used in it. Apart from all this, this product is USDA-certified organic, non-toxic is made from premium ingredients only.
It has multiple products which include the Oogiebear Chestrub, bulb aspirator, teething toothbrush, and many more.
The Booger Picker comes in two versions, simple and light, priced at $12.99 and $19.99. These baby care products are available on its website as well as Amazon, Walmart, Buy Buy Baby, Target, and Nordstrom.
|Sina Farzin and Nina Farzin
|Innovate smart baby care products
|$400k for 5% equity
|$600k for 10% equity
|Barbara Corcoran and Robert Herjavec
|Episode (Shark Tank USA)
|Sep 23, 2022
|Rockville, Maryland, US
|Lifetime Worth (Sales)
|Go To Amazon
Another Shark Tank Pitch
Who Is The Founder Of OogieBear?
Nina Ferzin is the CEO and President of Oogie Solutions LLC. She started this company in March 2015. Nina is an R.Ph., Doctor of Pharmacy by profession.
Sina Peter Farzin is also a businessman. he is the Periodontist of Sina Peter Farzin DDS LLC since May 1999.
He completed his studies in DDS Periodontist, Periodontics/Periodontology at New York University.
Oogie Bear Before Shark Tank
Nina started this Oogie Solutions company in March 2015 and that too happened by accident. With this business, the childhood story of Nina and her three children is hidden.
Cold and flu season is a bad time for young children as children have to travel in many things in this season.
The same thing happened with Nina’s children, after the cold and flu season came, their children started living in discomfort and upset, Especially this is a bad time for children.
Because in this session, the children’s noises are blocked by boggers and they are not able to breathe properly. Due to this, small children cry a lot and they have a lot of breathing problems at night time.
Nina is a doctor, and she found that there are many children who are facing breathing problems because of boogers, so Nina invented Oogiebear.
Gradually it started developing more baby care products including balms, teethers, toothbrushes, and other products.
How Was The Shark Tank Pitch Of Oogie Bear?
Husband and wife Sina Farzin and Nina Farzin entered Shark Tank with their business, Oogie Bear, and asked the sharks for $400,000 for 5% equity at an $8 Million Valuation. The sharks were completely astonished to hear this is a huge valuation.
Both of them told Shark about their business journey. Nina said that she accidentally became a businesswoman. It was a really good pitch in Shark Tank in the first episode.
This product has a making and landing cost of between $2 – $4 and is sold for $12.99 – $24.99. This product’s merging is pretty high. Robert says it’s a great margin.
Mr. Wonderful wants to know about the sales, then Nina says that till now 1 million units have been sold. This business was started in 2015 and by 2022 its total revenue has been over $15 million.
This year she is on track to make a $1 million profit and her revenue sales are running at $5.4 million. In the last year 2021, she made $4.5 million and in the coming year 2023, she will make $6.5 million in revenue.
Kevin liked the sale of Nina’s business and offered him $400k for a 10% equity at a $4 Million Valuation.
Daymond John said that he has no expertise in this baby care category, but if the other shark is right for it, then he is out.
Lori said that this product has a competitor. In this, Nina said that she is a pharmacist and she has not found any product in this category in the market. She holds the Utility Patent and Design Patent for this product. It is available on Amazon, which gives them 76% sales.
Lori found this business idea very interesting and made an offer of $400k for 10% equity, Lori wanted Mark to join her. Mark told Lori that if it is 12% then he will be involved in this deal.
Barbara Corcoran was also impressed with this business idea and made an offer of $400k for a 10% equity. Nina said that till now she has not taken any investment. Sharks will become their first investor.
Nina also said that she started this company with only $22,000.
Robert is also very interested to deal with this business and he wants to join Barbara in her offer. Barbara also agreed to it.
Nina counters Robert & Barbara for $600k for 10% equity. Barbara insisted that she could provide an extra $200k line of credit, but Nina insisted that she already had million dollars in cash in the bank. Nina & Sina signed a deal with Barbara & Robert for $600k for a 10% equity.
Finalize: Robert & Barbara invested $600K in Oogie Bear for 10% equity.
What Happened To OogieBear After Shark Tank?
Oogie Bear is an innovative product that has created a new category. Nina started her business with just $22,000 in 2015 and is on track to generate $15 million by 2022.
In Shark Tank, a survey was conducted about the baby’s booger problem, in which 81% of Americans said that it is a big problem for the baby.
There is not much product in the market to solve this baby’s booger problem, so the sales of OogieBear grew in such a short time.
After creating a new successful business, there are many people started copying it, so Nina kept the utility patent and design patent of all the products.
This company’s baby care product is available on its website as well on Amazon, Walmart, Buy Buy Baby, Target, and Nordstrom. In this September 2022 report, 76% of the sales of this company come only through Amazon.
To grow this baby care business and to keep your sales sustainable, it is necessary to boost your own platform and not from a third-party platform. Robert & Barbara will help this business to grow as they have the expertise and understand the market very well.
In the coming time, we will update more information about the sales report of the Oogie Bear company.
OogieBear Shark Tank Update
OogieBear got a successful deal in Shark Tank, in which Robert & Barbara invested $600k in this company in exchange for 10% equity. Those who were watching Shark Tank found this business idea very interesting and found the product worth it.
Robert & Barbara is a good partner for this baby care business and they are also the first investor in this business.
The company’s revenue is currently on track at $5.4 million in September 2022 and in this their profit is $1 million. The entrepreneur says that they will easily generate $6.5 million in revenue in 2023.
On Sep 27, 2022: The entrepreneur shared their experience in Shark Tank by releasing a post on Oogiebear official Instagram account, they had to say.
Thank you so much for all the outreach that we have received. It was an amazing experience and one we will never forget. We are truly humbled by all the support and love. We can’t wait to start working with Barbara and Robert!Oogiebear
The growth of this Shark Tank company was revealed on May 14, 2023 on the Shark Tank show.
What Is the Net Worth of OogieBear?
It is a successful business and it is running in profit right now but it needs shark to grow. That’s why entrepreneurs came to Shark Tank to ask for the help of sharks.
Currently, this business is running in profit and its annual revenue is millions of dollars. This is increasing every year in the revenue of the company. OogieBear’s worth is approximately $4.5 million.
Is OogieBear Still In Business?
Nina started the Oogie Bear company in 2015 by investing only $22K and it reached a total revenue of $15 million in just 7 years.
In the coming days, many startups are formed which are closed by the end of the year, but this baby care company has become a good-selling company in just 7 years.
Its products are available globally on Amazon. Booger Picker is the best-selling product of Oogie Bear on Amazon.
85% of buyers rated this product 5 stars on Amazon because they found this product useful and it helped them clean the booger from their baby’s nose.
Many people have also bought this Oogiebear Baby Ear & Nose Cleaner product from the official website of Walmart and they have also given it a positive rating.
The headquarter of the Oogie Bear company is in Rockville, Maryland and there are currently 11-50 employees working in it.
Yes, Oogie Bear is still in business as of May 2023.