What Happened To Ooakshell After Shark Tank?

Ooakshell is a headband company that Appeared in Shark Tank Season 13 Episode 22. The doublet can be used for a variety of hairlines such as tie-dyed headbands, silk-dyed scrunchies, and adjustable hair ties.

In today’s time, many problems related to hairlines are being seen and it is increasing day by day. In the coming time, it may increase, even more, there is no repetition in this, but there are many products which can reduce its process.

The founder of this company, Mika claims that this product of her can stop the hairline problem before time.

This company was started by Mika when she was suffering from postpartum hair loss and she used to cover her head. Wearing headbands on a regular basis was not that easy for them, so they made wide, adjustable headbands.

After that, they started selling this product on the Etsy platform, to people who were suffering from the problem this evening.

After selling for many years on Etsy, she went to her website because she had to brand her product through the website.

What Is Ooakshell?

The Ooakshell is an adjustable headband that has proven to be effective in covering up hair loss and hair, says the founder.

The Ooakshell company was started in Sep 2018 in Selina, Texas, the United States to solve the problem more than the hairline.

Different types of herbs are sold on their website like low tied, hair tied and rings, etc. Their rings come in different colors which keep your head tied in one place.

Company NameOoakshell
FounderMika Bertholdo
FoundedSep 2018
ProductAdjustable hair bands
Asked For$150k for 10% Equity
Final Deal$150k for 20% Equity
SharkEmma Grede
Episode (Shark Tank USA)S13 E22
Air DateMay 6, 2022
Business StatusIn Business
WebsiteVisit Website
HeadquartersCelina, Texas, United States
Go To AmazonFind on Amazon

Who Is The Founder Of Ooakshell?

This is Mika Bertholdo, the founder and CEO of the company, who is also the mother of two children. She started the sales of this product in 2018 after her second child, in 2020 she started selling this product on her website.

She had completed her Bachelor of Science – BS, Biology, General studies from UC San Diego.

Ooakshell Before Shark Tank

The company was started in 2018. The founder has a story behind starting this company. When the founder was suffering from postpartum hair loss, she created this product and went on to sell it online.

When she started selling her product on Etsy, then the sales graph of her product started increasing slowly.

Finally, she moved to her website from “Etsy” online marketplace in 2020, and through this website, she is still generating sales.

To grow this business, Bertholdo had to face many challenges. So she got to learn a lot from this as well. She wanted to grow her business, so she decided that she would appear in Shark Tank.

How Was The Shark Tank Pitch Of Ooakshell?

Founder Mika Bertholdo gave her presentation on Shark Tank very well in this show, which Shark liked. Founder gave full demo session to sharks to understand about her product.

This handmade band is priced at $35 and is made at $1.64 with a margin of over 95%. In 2019, this company’s sales were $12,000, in 2020 her sales were $245,000 and so far in 2021 her sales have been $386,000. All these sales have come without spending money in marketing.

She does her marketing on social media by describing each of her bands as unique. All these sales come 100% from her website without any wholesale and her customer return percentage is 81%. Mark Cuban said that this is a world record.

Emma Grede said she would make an offer. Her offer was $150,000 for a 20% equity. Bertholdo decided that she would counter. Her counter was 13% equity. But Emma said no, she would stay in the 20%. Bertholdo agreed to give 20% equity.

Finalize: Emma Grede invested $150K in “Ooakshell” for a 20% equity.

What Happened To Ooakshell After Shark Tank?

Ooakshell has got a deal in Shark Tank, this company has a very good sales rate and the margin is more than 95%. Apart from this, the return customer of 2,000 customers is 81%.

Bertholdo said in Shark Tank that she would sell 10,000 units of handmade headbands by 2022. Along with handmade bands, this company is selling rings as well, the price of which is $4.

On September 24, 2022, it shared a photo of Mika and Emma on the company’s official Instagram handle and that day was Emma Grade’s birthday.

happy birthday to the one and only @emmagrede ♥️ the best human, heart, and boss queen! you deserve the best day ever!!!


Emma Grade has not closed the deal with this company till November 2022. In Shark Tank Season 14 Episode 7, the progress report of the company “Ooakshell” was shown.

Ooakshell Shark Tank Update

Mika Bertholdo, the founder of this handmade band business, gave her presentation on Shark Tank in an energetic way. Bertholdo herself was handling this business alone with her husband and she also has a child.

In Shark Tank Season 14 Episode 7, the progress report of the company “Ooakshell” was shown. Bertholdo shared the video on her business’s Instagram handle and said that she is working with her two daughters for 2023.

had to fill the unpaid intern position! these guys will work for snacks 😆♥️ (reindeer onesie in effect until 2023! tis the season 🎄)


After Shark Tank, by November 2022, this company has sold about $375k worth of products. Due to the growth of the business, the founder moved to a 15,000 square feet warehouse and office.

We’re following Mika Bertholdo along with her company for further updates.

Where Can You Buy Ooakshell?

To buy the product of Ooakshell, you can visit their website. It sells different types of headbands and its price is also different. If you take the rings off, they will come to you for $3 but you will have to pay shipping charges.

High tide and the low tide come for $25, and $24 which you can find online on its official website. In November 2022, the price of this handmade has increased, it comes between $28 to $37.

What Is The Ooakshell Net Worth?

The annual growth of this business is getting very good and this business is progressing very fast. The profit margin of this business is also very good, so after estimating the assets and liabilities, we think that Ooakshell will be worth $750,000.

Is Ooakshell Still In Business?

The Ooakshell company is still running very well, there are many women who are buying this product. Mika is currently running this company herself and she is also looking after her family with this company.

The founder works alone in her small business and this business is located in Celina, Texas, United States. This handmade headband is not available on Amazon in November 2022.

If you want to buy it, then you can do it only from the official website of the company.

Yes, Ooakshell is still in business as of November 2022.

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